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Based on seminal research conducted by The Alliance for Converging Technologies, which brings together over 30 world-class organizations, Blueprint to the Digital Economy provides important insights into the emerging digital environment and how it is changing today's workplace. Together with executives from the world's leading technology, manufacturing, services, and government organizations, Tapscott and co-editors Alex Lowy and David Ticoll unveil the latest and most exciting applications of network and multimedia technologies and the impact they are already having on the way we do business.
Following Tapscott's introduction, each chapter of Blueprint is authored by a member of the Alliance, all senior strategists and CEOs from today's most influential businesses companies such as General Motors, Hewlett-Packard, IBM, MCI and Nortel. Each covers a core area of the digital revolution, such as transformation of financial services or the use of networks to improve organizational agility. In doing so, each of these leaders presents a vision and strategy for growth intothe 21st century, Blueprint is sure to become a major resource for managers seeking help in responding to the tremENDous changes technology is imposing on their organizations.
Building on the message of Don Tapscott's Highly successful book, The Digital Economy, Blueprint to the Digital Economy offers breakthrough insights and strategies designed to help today's businesses succeed in an emerging and highly competitive digital business environment. Based on a multimillion-dollar series of research programs designed to investigate the Internet and its impact on business, the book brings together the best thinking and strategies of the world's leading technology, manufacturing, services, and government organizations. Top executives at global corporations like General Motors, IBM, MCI, and Nortel offer provocative examples of how their businesses will use emerging networking and multimedia technologies to change the competitive stakes in their respective industries. Blueprint of the Digital Economy delivers a wealth of powerful strategies to help any business transform digital promise into bottom-line reality.
Alex Lowy is Managing Partner of the Alliance for Converging Technologies, is a consultant, speaker, author, and creative thinker of the issues of technology and business.
This anthology ties together several social, economic and political themes into clearly organized, concisely written articles that both the futurist and the neo-Luddite will find engaging. Of particular value and interest was Tapscott's courage to tackle the issue of the changing seats of political power. While many change writers are eager to address the issues of the economy and social divides the Information Age will produce (spending more time on the issues of who will lose rather than how many will gain by this alteration), few writers have examined the meaning of information freedom to the power distribution of the Agrarian/Industrial political structure. No longer being able to control information, the underpinnings of Rousseau's direct democracy are suddenly within reach. Reversibly, while more information and democratization is possible with the increased connectivity of information systems, threats to privacy and individuality increase also. While the Information Age connectivity allows for greater globalization, it increases the likelihood and ease of regionalization and tribalization.
For businesses interested in understanding their roles and the markets of the Information Age and for those seeking a blueprint on how to adjust to the new era, this book's title is misleading. Tapscott does a fair job at bringing together a fundamental vision of the effects and potential of globalization, but this section is quickly becoming dated and will require work in an update of the book. Still, for those who have no background in the new business paradigms this book is a good starting point.