Building on the message of Don Tapscott's highly successful The Digital Economy, Blueprint to the Digital Economy offers breakthrough insights -- plus the strategies necessary to thrive and compete in the emerging digital business environment. The book presents provocative examples by executives from 30 world-class corporations who reveal how to turn digital promise into reality. They discuss their firms' goals for the future, and detail the networking and multimedia technologies that are helping to achieve them.
Blueprint to the Digital Economy
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From the Back Cover
Don Tapscott, bestselling author of Paradigm Shift, The Digital Economy, and Growing Up Digital is arguably today's foremost expert on the topic of information technology. Picking up where The Digital Economy left off, this groundbreaking book provides a much-needed framework for understanding the digital revolution and the impact it is making on today's businesses.
Based on seminal research conducted by The Alliance for Converging Technologies, which brings together over 30 world-class organizations, Blueprint to the Digital Economy provides important insights into the emerging digital environment and how it is changing today's workplace. Together with executives from the world's leading technology, manufacturing, services, and government organizations, Tapscott and co-editors Alex Lowy and David Ticoll unveil the latest and most exciting applications of network and multimedia technologies and the impact they are already having on the way we do business.
Following Tapscott's introduction, each chapter of Blueprint is authored by a member of the Alliance, all senior strategists and CEOs from today's most influential businesses companies such as General Motors, Hewlett-Packard, IBM, MCI and Nortel. Each covers a core area of the digital revolution, such as transformation of financial services or the use of networks to improve organizational agility. In doing so, each of these leaders presents a vision and strategy for growth intothe 21st century, Blueprint is sure to become a major resource for managers seeking help in responding to the tremENDous changes technology is imposing on their organizations.
Building on the message of Don Tapscott's Highly successful book, The Digital Economy, Blueprint to the Digital Economy offers breakthrough insights and strategies designed to help today's businesses succeed in an emerging and highly competitive digital business environment. Based on a multimillion-dollar series of research programs designed to investigate the Internet and its impact on business, the book brings together the best thinking and strategies of the world's leading technology, manufacturing, services, and government organizations. Top executives at global corporations like General Motors, IBM, MCI, and Nortel offer provocative examples of how their businesses will use emerging networking and multimedia technologies to change the competitive stakes in their respective industries. Blueprint of the Digital Economy delivers a wealth of powerful strategies to help any business transform digital promise into bottom-line reality.
About the Author
Don Tapscott, consultant, speaker, and author of the bestselling The Digital Economy, Growing Up Digital, and pardigm Shfit, is one of the world's foremost authorities on the topic of information technology. He is Chairman of the Alliance for Converging Technologies, an international think tank with a focus on how emerging technologies change the rules of competition.
Alex Lowy is Managing Partner of the Alliance for Converging Technologies, is a consultant, speaker, author, and creative thinker of the issues of technology and business.
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Customer Reviews
Most Helpful Customer Reviews
By A Customer
Format:Hardcover
An interesting compilation with many diverse contributors. However, most contributions come up with the same conclusions: things could be exciting or things could be terrible. Somebody just needs to sort it out. Not as powerful as 'The Digital Economy' but a reasonable overview of what could be. Subjects covered include: EBCs and the nature of co-operation; GM's scenario matrix; sense and respond systems based on the availability of tacit knowledge; co-evolution within alliances; the need for alignment between values and systems; the importance of customer information in banking industry; content being customer driven in publishing; impact of internet on photography/video; as education moves out of the classroom, learning becomes modular and pulled; the evolution from passive to assertive consumer and the shift of loyalty from supplier to intermediary; how logistics will lead to the creation of virtual integration; the opportunities provided by network computers; self-organising business communities; "the network is the computer"; connection within cybercommunities; the biases of digital technology; the tension between cyberlibertarians and technocommunitarians; the impact of nonjurisdiction on governance; faith in government institutions faced with the 'need' for regulation and security and finally the essential dichotomy: empowerment versus control.
By A Customer
Format:Hardcover
The book The Digital Economy coined the term. It realized the paradigm shift itself. This book is essential for those who want to learn the new rules of the game of converging industries. Based on the multiclient studies the Alliance for Converging Technologies and its members brings the information to you at almost no costs. A lot of value for very little money.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
4.1 out of 5 stars
7 reviews
5 of 5 people found the following review helpful
4.0 out of 5 stars
Don Tapscott "Blueprint"
3 Feb 2000
By Ben P. Meredith
- Published on Amazon.com
Format:Hardcover
Not since the transformation into the Industrial Age has western society undergone as fundamental a change as it is now experiencing. The ongoing transition into a new economy, new social order and new political interaction is bringing about fear, discontent, and confusion. Tapscott's "Blueprint to the Digital Economy" is a wonderful primer for those unfamiliar with these changes.
This anthology ties together several social, economic and political themes into clearly organized, concisely written articles that both the futurist and the neo-Luddite will find engaging. Of particular value and interest was Tapscott's courage to tackle the issue of the changing seats of political power. While many change writers are eager to address the issues of the economy and social divides the Information Age will produce (spending more time on the issues of who will lose rather than how many will gain by this alteration), few writers have examined the meaning of information freedom to the power distribution of the Agrarian/Industrial political structure. No longer being able to control information, the underpinnings of Rousseau's direct democracy are suddenly within reach. Reversibly, while more information and democratization is possible with the increased connectivity of information systems, threats to privacy and individuality increase also. While the Information Age connectivity allows for greater globalization, it increases the likelihood and ease of regionalization and tribalization.
For businesses interested in understanding their roles and the markets of the Information Age and for those seeking a blueprint on how to adjust to the new era, this book's title is misleading. Tapscott does a fair job at bringing together a fundamental vision of the effects and potential of globalization, but this section is quickly becoming dated and will require work in an update of the book. Still, for those who have no background in the new business paradigms this book is a good starting point.
5 of 5 people found the following review helpful
5.0 out of 5 stars
A great reference book for managers
2 Sep 1998
By A Customer
- Published on Amazon.com
Format:Hardcover
I really enjoyed this book. As a senior executive who is new to the networked economy (aren't we all?), I found this book enlightening and informative. Developing Internet strategy is like learning about a whole new culture. Blueprint gives valuable insights into the new rules and the language of the Net. It helps clarify some of the implications and huge potential of e-commerce. With contributions from the world's top companies, I reference Blueprint on a regular basis.
4 of 4 people found the following review helpful
5.0 out of 5 stars
Excellent cases on basis of The Digital Economy
24 Aug 1998
By C. M. Mackenbach
- Published on Amazon.com
Format:Hardcover
The book The Digital Economy coined the term. It realized the paradigm shift itself. This book is essential for those who want to learn the new rules of the game of converging industries. Based on the multiclient studies the Alliance for Converging Technologies and its members brings the information to you at almost no costs. A lot of value for very little money.
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4.1 out of 5 stars
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