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Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant
Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant
W. Chan Kim (Author), Renée Mauborgne (Author)
Average Customer Review: 4.0 out of 5 stars  See all reviews (17)
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Fort Worth Star Telegram, 14 February 2005
"Companies struggling to stay afloat in the market's...red oceans would do well to look into Blue Ocean Strategy."  Read More

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