"Blue Ocean Strategy will have you wondering why companies need so much persuasion to stay out of shark-infested waters." -- BusinessWeek, April 4th 2005
"Blue Ocean raises pertinent questions
and delivers valuable answers." -- American Way, March 2005
"Companies struggling to stay afloat in the market's...red oceans would do well to look into Blue Ocean Strategy." -- Fort Worth Star Telegram, 14 February 2005
From the Publisher
Blue Ocean Strategy
is the fastest selling title ever published by Harvard Business School Press, with a record-breaking 36 languages sold. Since being published, the book has hit several bestseller lists, including the Wall Street Journal
, and was the #1 bestselling book for 2005 at 800-CEO-READ.
The book has resonated with executives at small and large companies, nonprofits, and government agencies, many of whom have changed their strategies after reading the book. They include Nintendo, Ford, Samsung, and The Government of Singapore.
- NINTENDO - In an interview about the Nintendo Wii, Perrin Kaplan, vice president of marketing and corporate affairs for Nintendo of America, said "Inside Nintendo we call our strategy `Blue Ocean.' " - FORBES.COM, February 2007
- FORD - "One major influence on [Ford's secret Piquette Project] is BLUE OCEAN STRATEGY... Copies have been circulating briskly among Ford offices these days." - Detroit Free Press, January 23, 2006
- SAMSUNG - "Samsung Electronics has not only embraced, but has meticulously developed and applied to its product development this Value Innovation theory coauthored by Professors Kim and Mauborgne." - Korean Economic Daily