Prior to reading the book, I was pretty ignorant to the world of Blogging. As one who does not read political Blogs, I was mainly confused about why people do Blog and why others read them. Those answers, and then some, were answered by this book.
Perlmutter starts out explaining what a Blog is, which is easy to understand to the non tech-savvy individual. However, the book does not insult one's intelligence at all. It moves along quickly with fascinating facts and humorous bits that make the book a joy to read.
The introspective book is an excellent jump-on point for the non-Blogger and Blogger alike. It's fun, informative and just plain enjoyable.