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Times Higher Education
“Blogging is a landmark in social cyberspace studies –– and much more than that. It′s about the way today′s popular culture is actually part of large–scale change in the way culture is produced. Jill Walker Rettberg has written a deep and broad book about the real meaning of blogging as evidence for and a driver of an epochal cultural shift. She deftly uses her own experience as a reknowned blogger, examined through the expert eye of an experienced communication researcher, to reveal the psychological, social, political, historical meaning of the blogging phenomenon. She brings media studies, ethnology, literary studies, marketing, journalism, sociology together into a brilliant explanatory framework.”
Howard Rheingold, author of Smart Mobs
“Jill Walker′s Blogging is set to be a key text in its field. Unlike too many other books about blogging, this is no simplistic ′Blogs 101′, but instead places blogging in a wider context from the declining supremacy of print culture to the emerging hot spots of social networking, including Facebook and YouTube. One of the world′s leading scholars on blogging, and a veteran blogger herself, Walker is uniquely placed to document and examine the impact of blogging and allied forms of participatory media.”
Axel Bruns, author of Blogs, Wikipedia, Second Life, and Beyond: From Production to Produsage
“To date, the history and culture of blogging has primarily been blogged, distributed and difficult for outsiders to follow. Walker′s book brilliantly documents, analyzes, and situates blogging, constructing an indispensable account of the phenomenon for both scholars and the public alike. A must read for all interested in social media!”
danah boyd, Harvard Law School Berkman Center for Internet & Society
Axel Bruns, author of Blogs, Wikipedia, Second Life, and Beyond: From Production to Produsage
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Writing a book on blogging is hard, as there is so much you could write about. Looking for a book that can function as a starting point, this is the book to get, even if you're an academic looking for a simple explanation to all things blog. There are few books out there on the history and phenomenon of blogging, although there are many on how to make, maintain and use a blog to make money. This book is one of the first to take a look at the cultural phenomenon blogging really is.
I enjoyed this book so much and was so encouraged by it that I actually made the first tentative steps toward creating my own blog. I highly recommend this book.
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