I'm writing this from the perspective of a blogger, someone who has blogged since 2008 with a moderately successful blog (relatively speaking). I'm always on the lookout for books on blogging so as to improve my website for readers, try new techniques.
This book by Joy Deangdeelert Cho is more of an introductory guide to blogging. It covers topics like picking your niche, choosing a blogging platform, how to behave online, and monetizing your blog. They are mentioned in a rather general way, very informative to new bloggers but lacking the depth that experienced bloggers look for.
I like the interview series as they look at other bloggers. It gives a nice overview of blogging from the perspective of other bloggers. However, if you want to get more technical, I would recommend checking out Blogging Heroes
and Clear Blogging
Blog, Inc is just one of the many books on blogging that are out there, just that this one's from the perspective of the author. Most blogging books talk about similar techniques at building a successful blog, with the difference usually being the story of how the author started her own. I may sound critical but I've read too many books on blogging.
If you're a beginner, you might also want to check out Blogging for Creatives
. If you're into changing your mindset, you can try Click Millionaires