- Paperback: 304 pages
- Publisher: Penguin; Reprint edition (23 Feb. 2006)
- Language: English
- ISBN-10: 0141014598
- ISBN-13: 978-0141014593
- Product Dimensions: 12.9 x 1.7 x 19.8 cm
- Average Customer Review: 3.8 out of 5 stars See all reviews (267 customer reviews)
- Amazon Bestsellers Rank: 1,050 in Books (See Top 100 in Books)
Blink: The Power of Thinking Without Thinking Paperback – 23 Feb 2006
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More About the Author
: For Blink, Malcolm Gladwell, author of the bestselling The Tipping Point explores the extraordinarily perceptive and deceptive power of the sub-conscious mind. Gladwells major claim is that decisions made very quickly can be every bit as good as a decision made cautiously and deliberately. What we are actually doing is what Gladwell calls thin-slicing. When we leap to a decision or have a hunch our unconscious is sifting through the situation in front of us looking for a pattern, throwing out the irrelevant information and zeroing in on what really matters. Our unconscious mind is so good at this that it often delivers a better answer than more deliberate and protracted ways of thinking. Much of this is utterly mysterious but some of the most astonishing and useful examples of thin-slicing can be learned.
Gladwell hopes to convince us that our snap judgements and first impressions can be educated and controlled so instead of merely praising the mysterious process of instinct and intuition he is interested in those moments when our instincts betray us, the situations where our powers of rapid cognition can go awry, where we fail to read the signs. Most disturbing of all is the degree to which culturally determined preconceptions and prejudices control us. Without reducing matters to racism and sexism Gladwell shows us that there are facts about peoples appearancetheir size or shape or color or sexthat can trigger a very similar set of powerful associations which explains why utter mediocrities (such as U.S. President Warren Harding) can sometimes end up in positions of enormous responsibility; or why tall people earn substantially more than their shorter colleagues; or why car salesmen unconsciously charge prices according to race and gender.
Gladwells conversational prose style is concise, informative, accessible and entertaining. The stories, scientific findings and psychological tests are consistently surprising whether he is dealing with speed-dating, record promotions, police shoot-outs, the human face, or the reasons doctors get sued. --Larry Brown END --This text refers to an out of print or unavailable edition of this title.
Compelling (EVENING STANDARD )
Astonishing (DAILY MAIL )
Brilliant (OBSERVER )
For Blink, Malcolm Gladwell, author of the bestselling The Tipping Point explores the extraordinarily perceptive and deceptive power of the sub-conscious mind. Gladwell's major claim is that decisions made very quickly can be every bit as good as a decis (Gladwell hopes to convince us that our snap judgements and first impressions can be educated and controlled so instead of merely praising the mysterious process of instinct and intuition he is interested in those moments when our instincts betray us, the ) --This text refers to an out of print or unavailable edition of this title.
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Top Customer Reviews
In the end, what it came down to was 'well here are situations whereby 'intuition' or a snap response as opposed to an overload of information wins out' - and whoops, 'here we have situations where people have made some very serious errors of judgement because they have worked from gut feelings that are actually prejudiced, and their 'unconcious biases' have been lethal.' And here are some more examples of these situations. And here are even more examples. And - well here are a few more.
But the book as a whole didn't really go anywhere.
What disappoints me though is that the book does not really deliver what it promises. In the introduction chapter the author promises to answer three questions: 1) Can Blink-descisions be as good as decisions made cautiously and deliberately, 2) When should we trust our instincts and when should we be wary of them?, 3) (how) can our snap judgments and first impressions be educated and controlled? Although the many stories in the book certainly imply many clues to answers to these questions, explicit answers to these three questions are not clearly given. In fact, when I finished reading I felt like the author had forgotten to include an concluding and integrating chapter in which he would explicitly answer these questions and summarize and conclude. But that chapter is really missing. Due to that the book really lacks clarity.
Although this book is disappointing I won't stop following Gladwell's writings. His previous book was better than this one and I'll bethis next one will be better too.
In developing that simple idea, Mr. Gladwell makes the case for "going with your gut" in many instances . . . especially when time is of the essence (such as during emergencies and in combat). He also rescues analysis to show how analysis can train people to know what to look for so they can use their instincts more effectively.
But instincts have a downside. Based on conditioning, we make associations that are harmful to ourselves and to others. He recounts how an innocent man became a victim of under trained, over stimulated police officers and how even African-Americans display prejudice against African-Americans.
Most of the book is devoted to looking at prejudice and how to overcome it. For those who are interested in that subject, this book will be much more interesting than for those who want to understand how to improve their decision-making.
I thought that the book failed to reach the average mark as a book about how to improve decision-making. There's no real guidance for what we can each do to improve our important decisions. We are just left with hope that we can do better. I graded the book up a bit because I liked the insights into racism.
I thought the material on branded products was much too long and didn't add anything to what I knew already.
Mr. Gladwell writes well, though, so it's mostly a pleasant trip in the book. He makes science more interesting, but leaves a bit too much of the science out to make the results satisfying.Read more ›
And so the roundabout turns, all through the book. If you're seeing a pattern in all of it, then you're doing better than me.
I was particularly irritated by a section in chapter six where Gladwell toys with a concept he calls "temporary autism." He is examining the question of why, in extreme life-threatening situations, sometimes 'thin-slicing' works and sometimes it has disastrous consequences. Sometimes a police officer fires a gun at an armed criminal and saves the lives of innocent people; other times they shoot an innocent person and end up in court on a murder charge. In such fight-or-flight situations, an increase in heart-rate sends our bodies into a kind of survival mode -- that is, our nervous systems basically close down anything that isn't essential to dealing with the immediate crisis.Read more ›
Most Recent Customer Reviews
A good overall read with some thought-provoking content. I thought it was easy to access and flowed well. Read morePublished 24 days ago by Amazon Customer
Had such fun reading this. Very informative and interesting. NicePublished 1 month ago by frances eyre
Very insightful, showing how everyone can consciously use their unconscious mind to guide decision making...Published 1 month ago by Amazon Customer
Some people might like it, but to them I say read "Psycho-cybernetics" by Maxwell Maltz, written many years ago, it pales in comparison to that.Published 2 months ago by Discriminator