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Gladwell hopes to convince us that our snap judgements and first impressions can be educated and controlled so instead of merely praising the mysterious process of instinct and intuition he is interested in those moments when our instincts betray us, the situations where our powers of rapid cognition can go awry, where we fail to read the signs. Most disturbing of all is the degree to which culturally determined preconceptions and prejudices control us. Without reducing matters to racism and sexism Gladwell shows us that there are facts about peoples appearancetheir size or shape or color or sexthat can trigger a very similar set of powerful associations which explains why utter mediocrities (such as U.S. President Warren Harding) can sometimes end up in positions of enormous responsibility; or why tall people earn substantially more than their shorter colleagues; or why car salesmen unconsciously charge prices according to race and gender.
Gladwells conversational prose style is concise, informative, accessible and entertaining. The stories, scientific findings and psychological tests are consistently surprising whether he is dealing with speed-dating, record promotions, police shoot-outs, the human face, or the reasons doctors get sued. --Larry Brown END --This text refers to an out of print or unavailable edition of this title.
One of those supposedly enlightening books where you only need to read the first couple of sentences in each paragraph.Published 13 days ago by jane hicks
Why are you reading this, you should have just clicked Buy!
In all seriousness, this book explains why companies waste money procrastinating when their people should be... Read more
Really thought provoking and a real eye-opener for me in my leadership role. Data is not king!!!Published 2 months ago by SEAN130171
I have recently read this book as it was highly recommended by a friend and I have not been disappointed. Read morePublished 2 months ago by Ruth Kemsley
I'm recently completed my first year of A Level Psychology and are awaiting my results. I found this book over lapped slightly with some of the things I learnt in unit 1 for... Read morePublished 3 months ago by Demi Deacon
Gladwell writes great books and this is no exception. It challenges and informs our thinking in equal measure.Published 3 months ago by A M Partridge