After a massive following over the net, Manga Entertainment has bought the distribution rights for Tite Kubo's character focused anime series.
BLEACH centers around the world of Kurosaki Ichigo, a fifteen year old high-school kid who lives in Karakura Town. Ichigo is as average as the next kid... but he can also see hear and speak to ghosts.
When coming across 'Shinigami' (as in Death God) Kuchiki Rukia in his bedroom, he learns about the world of the Shinigami and Soul Society: where all souls are destined to go... thats if they've been good. When Ichigo's family is attacked by a 'Hollow' (a soul which is consumed by loneliness and builds a connection with evil) Rukia is injured and offers to give Ichigo a small amount of her Shinigami powers to slay the Hollow. Being a highly spirit-powered person, Ichigo consumes all of Rukia's power. So now Rukia must stay with Ichigo on Earth till her powers are recovered, while Ichigo must carry out Rukia's Shinigami duties.
Unlike other anime series, 'Bleach' is more character focused, as the anime progresses we learn many new things about the main characters, and their connection with other people and past experiences which help draw out their personalities. The animation is absolutely stunning; though in the first few episodes it does seem quite unfinished. But as the series goes on the story will improve as will the animation. What also strikes me is the dark themes used which are uncommon in anime series but this is aimed at an older audience than the popular series 'Naruto' or 'Pokemon'. I don't want to carry on as I may spoil the suspense. But I highly recommend this series, I will be purchasing my DVD as soon as it's released, but I hope we shall get a japanese track with subtitiles with the package.