Black Gold contrasts the life of coffee-growers in Ethiopia with that of wealthy Westerners drinking high-quality Ethiopian coffee in London, Trieste and the States. Its power is cumulative - it doesn't rub your face in the contrasts. But when you see farmers who cannot afford to send children to school or even to feed them adequately, its difficult to resist the film's argument that this is not fair. You see what the Ethiopians are trying to do to make 'trade not aid' a reality. I'm buying Yirgacheffe, Sidamo and Harar coffee now though I guess the picture is little better in many other coffee-growing countries. Maybe I just need to avoid all unFair Trade coffees!