A party fit for a queen. Celebrate the Diamond Jubilee in style. Shop now. A party fit for a queen. Celebrate the Diamond Jubilee in style. Shop now.

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Shop for great deals on items across the store on our Today's Deals page--featuring low prices in Electronics, Music and more.
If you want great offers (who doesn't?), look no further than Today's Deals, featuring low prices on items in Electronics, Books, Music, and more.

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Black Friday Deals Week

Lightning Deals--How it Works

Limited deal quantities for limited duration; Add to basket from Lightning Deals campaign or join the waitlist if all deals claimed; Place your order within 15 minutes to buy at deal price or the deal expires for you;
Black Friday
Black Friday Deals Week will be powered by Lightning Deals, so you can see the time and quantity of remaining deals in real time. Learn more.

Black Friday 2010

In 2010, Amazon.co.uk's Black Friday set a new benchmark in UK retail. Over 500 deals in five days included discounts of up to 80% on a range of bestselling products: hit CDs from Susan Boyle and Take That for £1, Microsoft Xbox and Nintendo Wii consoles for £50. Other highlights included huge savings on LEGO, Adobe software, Timex watches, and Sony TVs.

Why is it Called Black Friday?

There are a number of theories about where the name "Black Friday" came from. To some it was the start of a profitable period for US retailers, who moved into the black after running at a loss for the previous nine months. Others believe it comes from a description by the police, when rampant bargain-hunters would cause havoc on the streets.