Winning Appointments is the first of six training programmes in the 'Sales Skills Series'. The first stage in selling to anyone is getting in front of them. So how do you sell the customer, or prospect, the idea of giving their time to meet with you? Why should I see you? Answer the question in a compelling way and the sales person has an appointment; the first step in making the sale. Winning Appointments shows your people how to approach this task to deliver a continuous supply of qualified, high value appointments. A unique three step process shows participants:
1. Process: how to create a process that will generate the appointments the sales person needs to do business.
2. Approach: how to approach the target. A powerful approach that shows participants how to create letters and e-mails that will make the target want to know more about your product or service.
3. Appointment: how to sell an appointment on the telephone. A cold approach or follow-up to a letter or e-mail, participants learn how to use structured dialogue that sells the appointment. Plus an insight into how participants can use other tactics to win appointments. The Winning Appointments simulation sets the scene and places participants in the software industry; they have been given 20 new prospects by their sales director and now have to make appointments. The simulation challenges them with decisions on their process, preparation of e-mails, letters and telephone calls to close the appointment. The simulation scores their behaviours and provides feedback on every decision. Will they get their sales campaign started with high quality appointments, or could they fall at the first hurdle?