Amazon.co.uk: Bill Hunt's Online PR recommended reading

Bill Hunt's Online PR recommended reading
A Listmania! list by Bill Hunt "muddyclay" (London UK)

1. Naked Conversations : How Blogs are Changing the Way Businesses Talk with Customers by Robert Scoble

The list author says:
	"The essential guide to blogging"

�14.44 Used & New from: �0.01

(5 customer reviews)

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2. The Long Tail: How Endless Choice is Creating Unlimited Demand by Chris Anderson

The list author says:
	"It was all the talk during Summer 2006, and it's still worth a read"

Used & New from: �0.01

(15 customer reviews)

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3. Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership by Joseph Jaffe

The list author says:
	"A good one for dipping into"

�16.99 Used & New from: �0.01

(3 customer reviews)

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4. Meatball Sundae by Seth Godin

The list author says:
	"Seth, as ever, excellent"

Used & New from: �3.55

(6 customer reviews)

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5. All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World by Seth Godin

The list author says:
	"It dates back to 2005, but like a lot of classics, is worth a look"

Used & New from: �2.29

(8 customer reviews)

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6. Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide by John Jantsch

The list author says:
	"A practical guide for marketing a small business"

Used & New from: �6.00

(3 customer reviews)

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7. Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI by Brian Carroll

The list author says:
	"Essential reading for those looking to generate leads .. aren't we all?"

�15.29 Used & New from: �3.96

(2 customer reviews)

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8. The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy by Kevin Lee

The list author says:
	"I haven't read this one yet, but I'm told it's ok. On order."

�16.11 Used & New from: �1.33

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9. The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly by David Meerman Scott

The list author says:
	"This is good if you're starting out and want a basic introduction"

Used & New from: �1.27

(21 customer reviews)

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10. Do it Wrong Quickly: How the Web Changes the Old Marketing Rules (IBM Press) by Mike Moran

The list author says:
	"From Mike Moran - a veteran who knows his stuff"

�16.99 Used & New from: �1.91

(1 customer review)

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11. Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site by Mike Moran

The list author says:
	"The search engine bible - all you need to know"

Used & New from: �1.97

(4 customer reviews)

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12. Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing by Bryan Eisenberg

The list author says:
	"My latest read - it's good. All about the new 'experience economy'"

�11.69 Used & New from: �0.73

(5 customer reviews)

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13. The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture by John Battelle

The list author says:
	"A comprehensive history of the Internet search"

�8.35 Used & New from: �0.01

(11 customer reviews) | 2 customer discussions

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14. The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell

The list author says:
	"More about social epidemics than online, but useful reading in our word-of-click world"

�4.94 Used & New from: �0.01

(114 customer reviews)

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15. Blink: The Power of Thinking Without Thinking by Malcolm Gladwell

The list author says:
	"Again, not strictly online, but applicable in an online environment - all about intuition..."

�5.99 Used & New from: �0.01

(133 customer reviews)

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16. New Influencers: A Marketer's Guide to the New Social Media by Paul Gillin

The list author says:
	"Another good introduction, covering a wide range of techniques"

�17.84 Used & New from: �0.27

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17. Online Social Support: The Interplay of Social Networks and Computer-mediated Communication by Antonina D. Bambina

The list author says:
	"A sociological look at how networks provide social support"

�49.95

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18. Marketing to the Social Web: How Digital Customer Communities Build Your Business by Larry Weber

The list author says:
	"How a business can use online tools to build communities"

Used & New from: �0.69

(6 customer reviews)

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19. How to Market Your Business: A Practical Guide to Advertising, PR, Selling and Direct and Online Marketing (Business Enterprise) by Dave Patten

The list author says:
	"Aimed at small businesses, with a section on Internet marketing"

�10.29 Used & New from: �2.21

(1 customer review)

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20. Search Engine Optimization: An Hour a Day by Jennifer Grappone

The list author says:
	"A comprehensive beginner's guide to internal & external SEO"

Used & New from: �0.68

(7 customer reviews)

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21. 50 Ways to Make Google Love Your Website by Steve Johnston

The list author says:
	"Steve is a google god - practical & useful. He's also a very nice bloke."

�6.39 Used & New from: �3.00

(12 customer reviews) | 1 customer discussion

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22. Getting Noticed on Google in Easy Steps by Ben Norman

The list author says:
	"Written more for web designers"

�10.84 Used & New from: �0.01

(6 customer reviews)

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23. DigiMarketing: The Essential Guide to New Media and Digital Marketing by Kent Wertime

�12.99 Used & New from: �6.03

(1 customer review)

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24. Commonsense Direct and Digital Marketing by Drayton Bird

�21.49 Used & New from: �17.50

(10 customer reviews)

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25. Digital Marketing For Dummies by Ben Carter

�11.04 Used & New from: �7.50

(1 customer review)

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Want the entire list?

17 items will be added to your basket

The following 8 items are not able to be added to your basket through this feature. See their product page to buy or learn more.

The Long Tail: How Endless Choice is Creating Unlimited Demand

Meatball Sundae

All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site

Marketing to the Social Web: How Digital Customer Communities Build Your Business

Search Engine Optimization: An Hour a Day

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Discussion	Replies	Latest Post
The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture forum Have You Read this book	0	3 Sep 2008
The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture forum Have You Read this book	0	3 Sep 2008