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Bill Hunt's Online PR recommended reading

A Listmania! list by Bill Hunt "muddyclay" (London UK)
(REAL NAME)   
 
Naked Conversations : How Blogs are Changing the Way Businesses Talk with Customers
1.  Naked Conversations : How Blogs are Changing the Way Businesses Talk with Customers by Robert Scoble
The list author says:
  "The essential guide to blogging"
14.00   Used & New from: 0.01
4.4 out of 5 stars  See all reviews (5 customer reviews)

The Long Tail: How Endless Choice is Creating Unlimited Demand
2.  The Long Tail: How Endless Choice is Creating Unlimited Demand by Chris Anderson
The list author says:
  "It was all the talk during Summer 2006, and it's still worth a read"
Used & New from: 0.01
4.1 out of 5 stars  See all reviews (62 customer reviews)

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Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership
3.  Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership by Joseph Jaffe
The list author says:
  "A good one for dipping into"
16.22   Used & New from: 0.41
4.0 out of 5 stars  See all reviews (3 customer reviews)

Meatball Sundae
4.  Meatball Sundae by Seth Godin
The list author says:
  "Seth, as ever, excellent"
Used & New from: 0.01
4.7 out of 5 stars  See all reviews (6 customer reviews)

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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
5.  All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World by Seth Godin
The list author says:
  "It dates back to 2005, but like a lot of classics, is worth a look"
Used & New from: 0.01
3.9 out of 5 stars  See all reviews (14 customer reviews)

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Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide
6.  Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide by John Jantsch
The list author says:
  "A practical guide for marketing a small business"
14.45   Used & New from: 0.20
5.0 out of 5 stars  See all reviews (4 customer reviews)

Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI
7.  Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI by Brian Carroll
The list author says:
  "Essential reading for those looking to generate leads .. aren't we all?"
12.23   Used & New from: 0.01
4.5 out of 5 stars  See all reviews (2 customer reviews)

The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy
8.  The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy by Kevin Lee
The list author says:
  "I haven't read this one yet, but I'm told it's ok. On order."
15.24   Used & New from: 0.55

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
9.  The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly by David Meerman Scott
The list author says:
  "This is good if you're starting out and want a basic introduction"
Used & New from: 0.01
4.1 out of 5 stars  See all reviews (22 customer reviews)

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Do it Wrong Quickly: How the Web Changes the Old Marketing Rules (IBM Press)
10.  Do it Wrong Quickly: How the Web Changes the Old Marketing Rules (IBM Press) by Mike Moran
The list author says:
  "From Mike Moran - a veteran who knows his stuff"
18.24   Used & New from: 0.09
3.5 out of 5 stars  See all reviews (2 customer reviews)

Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site
11.  Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site by Mike Moran
The list author says:
  "The search engine bible - all you need to know"
Used & New from: 0.01
4.2 out of 5 stars  See all reviews (4 customer reviews)

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Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing
12.  Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing by Bryan Eisenberg
The list author says:
  "My latest read - it's good. All about the new 'experience economy'"
12.32   Used & New from: 0.01
4.0 out of 5 stars  See all reviews (6 customer reviews)

The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
13.  The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture by John Battelle
The list author says:
  "A comprehensive history of the Internet search"
Used & New from: 0.01
4.6 out of 5 stars  See all reviews (13 customer reviews) | 2 customer discussions

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The Tipping Point: How Little Things Can Make a Big Difference
14.  The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
The list author says:
  "More about social epidemics than online, but useful reading in our word-of-click world"
5.61   Used & New from: 0.01
4.2 out of 5 stars  See all reviews (149 customer reviews)

Blink: The Power of Thinking Without Thinking
15.  Blink: The Power of Thinking Without Thinking by Malcolm Gladwell
The list author says:
  "Again, not strictly online, but applicable in an online environment - all about intuition..."
6.99   Used & New from: 0.01
3.6 out of 5 stars  See all reviews (183 customer reviews)

New Influencers: A Marketer's Guide to the New Social Media
16.  New Influencers: A Marketer's Guide to the New Social Media by Paul Gillin
The list author says:
  "Another good introduction, covering a wide range of techniques"
17.84   Used & New from: 0.01

Online Social Support: The Interplay of social networks and computer-mediated communication
17.  Online Social Support: The Interplay of social networks and computer-mediated communication by Antonina D. Bambina
The list author says:
  "A sociological look at how networks provide social support"
49.95

Marketing to the Social Web: How Digital Customer Communities Build Your Business
18.  Marketing to the Social Web: How Digital Customer Communities Build Your Business by Larry Weber
The list author says:
  "How a business can use online tools to build communities"
Used & New from: 0.01
4.0 out of 5 stars  See all reviews (6 customer reviews)

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How to Market Your Business: A Practical Guide to Advertising, PR, Selling and Direct and Online Marketing (Business Enterprise)
19.  How to Market Your Business: A Practical Guide to Advertising, PR, Selling and Direct and Online Marketing (Business Enterprise) by Dave Patten
The list author says:
  "Aimed at small businesses, with a section on Internet marketing"
11.00   Used & New from: 0.01
4.0 out of 5 stars  See all reviews (3 customer reviews)

Search Engine Optimization: An Hour a Day
20.  Search Engine Optimization: An Hour a Day by Jennifer Grappone
The list author says:
  "A comprehensive beginner's guide to internal & external SEO"
Used & New from: 0.01
5.0 out of 5 stars  See all reviews (7 customer reviews)

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50 Ways to Make Google Love Your Website
21.  50 Ways to Make Google Love Your Website by Steve Johnston
The list author says:
  "Steve is a google god - practical & useful. He's also a very nice bloke."
6.29   Used & New from: 0.01
4.3 out of 5 stars  See all reviews (15 customer reviews) | 1 customer discussion

Getting Noticed on Google in Easy Steps
22.  Getting Noticed on Google in Easy Steps by Ben Norman
The list author says:
  "Written more for web designers"
10.41   Used & New from: 0.01
4.0 out of 5 stars  See all reviews (6 customer reviews)

DigiMarketing: The Essential Guide to New Media and Digital Marketing
23.  DigiMarketing: The Essential Guide to New Media and Digital Marketing by Kent Wertime
17.69   Used & New from: 1.70
4.0 out of 5 stars  See all reviews (1 customer review)

Commonsense Direct and Digital Marketing
24.  Commonsense Direct and Digital Marketing by Drayton Bird
24.95   Used & New from: 15.18
4.9 out of 5 stars  See all reviews (12 customer reviews)

Digital Marketing For Dummies
25.  Digital Marketing For Dummies by Ben Carter
Used & New from: 7.09
3.0 out of 5 stars  See all reviews (2 customer reviews)

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Author

Bill Hunt "muddyclay" (London UK)
(REAL NAME)   
Qualifications: Online PR consultant
Last updated: 12/06/2008
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