- Hardcover
- Publisher: Tandem Library (Mar 2002)
- ISBN-10: 0613924061
- ISBN-13: 978-0613924061
- Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
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First Sentence
Guerrilla marketing is pursuing conventional goals using unconventional means. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
Guerrilla marketing is pursuing conventional goals using unconventional means. Read the first page
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Customer Reviews
Most Helpful Customer Reviews
5 of 6 people found the following review helpful
Format:Paperback
This is a book which will GIVE something to everone who reads it. I have read it in small sections, I have read it completely in one go , I have never failed to find an idea I missed before. This is because your mindset changes all the time according to your own changing circumstances, and each time I read the book, certain sections carry different emphasis on my business or even have a totally different meaning to my marketing. There is no doubt that someone could live by this book and improve their situation. I choose not to adopt it as wholly as that. Maybe I'm just sceptical of certain styles of marketing and selling principles, especially American styles which don't always sit well in the UK, but there is definitely an honesty and enthusiasm about this book which gives you more than it takes to read. Well worth having in your collection.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
1 review
0 of 3 people found the following review helpful
This guy is brilliant...
9 Oct 2001
Format:Paperback
Being a health care marketing executive, I am always looking for "guerrilla" ways to market our company. Jay Levinson is clearly a marketing guru, and this "best of" book is a great book. I especially like that it is short and sweet!
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