Review
"Walters is a prophet of an emerging new economy of intelligent, caring, cutting edge entrepreneurs who seek to make a living - not a killing. Big Vision, Small Business is a mustread for all who believe that business can and should be fun, life serving, and human-scale." - David C. Korten, author of When Corporations Rule the World and Board Chair, Positive Futures Network; "If you're a small business owner - or even just thinking about being one - let Jamie Walters be your guide to finding both money and meaning in your business. Big Vision, Small Business offers practical insights and thoughtful observations on how to craft a company that reflects your entrepreneurial vision. I found it to be one of the most thoughtful and enjoyable books I've read in a long time." - Terri Lonier, author of Working Solo and founder, Working Solo, Inc. and SOHO Summit
Product Description
While most of the business world glorifies growth, Big Vision, Small Business celebrates the art -- and power -- of thinking small. Based on more than 70 interviews with small-business owners and on the author's own experience as a small-business entrepreneur, this book demonstrates that a company doesn't have to be big to make a significant impact. According to the author, a new kind of business owner is emerging. Defining business success qualitatively as well as quantitatively, these individuals ensure that their bottom line balances personal priorities and social responsibilities.
The book discusses four areas integral to big-vision, small-business ownership: engaging in inspired planning, knowing which model of growth to follow, maintaining successful employee and customer relationships, and seeking balance and integrity.
