Rupert Murdoch is a man about whom almost everyone has an opinion. To write about his approach to business with any objectivity would, therefore, seem to be a tall order. Fortunately for Stuart Crainer, the publisher's brief for this volume was to write about what makes Murdoch successful
. Crainer has a string of business books to his name, and his experience shows through in the command he exercises over his material here.
After a few brief biographical notes, Crainer sets out to describe in 10 chapters, 10 "secrets" of Murdoch's business success, beginning with his ability to "Go with the Flow"--in other words, to be pragmatic--and ending with "Drive the Company", a short essay on the man's incredible energy. Through it all, Crainer's fast-paced narrative ably disguises the Old Testament arbitrariness of the publisher's format (why 10 "secrets" rather than 12?). Crainer's technique in many of these chapters is to hold Murdoch's management practice up against the theory of one or another management guru. Amongst others, he invokes Hamel on strategy, De Geus on corporate longevity and Warren Bennis on leadership. This eclectic approach should, perhaps, come as no surprise from the man who brought us The Ultimate Book of Business Gurus. And Crainer's tell-it-like-it-is prose style makes for easy reading for the busy manager. --Nigel Shardlow
--This text refers to an out of print or unavailable edition of this title.
From the Inside Flap
Rupert Murdoch is probably the most famous businessman in the world. His power and influence are matched only by his profits and ambition. The Washington Post has called him "the global village′s de facto communications minister". Although viewed by some with deep suspicion and regarded by others with fear and loathing, his global success is beyond compare. His company, News Corporation, has total assets of over $30 billion and annual sales of over $12 billion. The News Corp empire spans 780 businesses in 52 companies including BskyB, News International, the Los Angeles Dodgers, 20th Century Fox and Star TV. Murdoch is a phenomenon: the ultimate deal–maker. How does he do it? Now brought completely up–to–date for this new edition, Business the Rupert Murdoch Way not only reveals the secrets of Murdoch′s remarkable success but also draws out the universal lessons and identifies strategies that can be applied to any business or career. From thriving on risk to hard selling, and from loving the detail to betting big on the future, you have in your hands the secret of phenomenal success.