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THE Big Picture: Money and Power in Hollywood
 
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THE Big Picture: Money and Power in Hollywood [Paperback]

Edward Epstein
5.0 out of 5 stars  See all reviews (1 customer review)
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THE Big Picture: Money and Power in Hollywood + The International Film Business: A Market Guide Beyond Hollywood
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Product details

  • Paperback: 402 pages
  • Publisher: Random House Trade; Reprint edition (10 Jan 2006)
  • Language English
  • ISBN-10: 0812973828
  • ISBN-13: 978-0812973822
  • Product Dimensions: 13.1 x 2.3 x 20.3 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 367,512 in Books (See Top 100 in Books)

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Edward Jay Epstein
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Product Description

Product Description

In this unprecedented, all-encompassing, and thoroughly entertaining account of the movie business, acclaimed writer Edward Jay Epstein reveals the real magic behind moviemaking: how the studios make their money.

Epstein shows that in Hollywood, the only art that matters is the art of the deal: Major films turn huge profits not from the movies themselves but through myriad other enterprises, from video-game spin-offs and soundtracks to fast-food tie-ins, and even theme-park rides. The studios may compete for stars and Oscars, but their corporate parents view wth one another in less glamorous markets such as cable, home video, and pay-TV.

Money, though, is only a small part of the Hollywood story; the social and political milieus–power, prestige, and status–tell the rest. Alongside its remarkable financial revelations and incisive profiles of the pioneers who helped build Hollywood, The Big Picture is filled with eye-opening insider stories. If you are interested in Hollywood today and the complex and fascinating way it has evolved in order to survive, you haven’ t seen the big picture until you’ve read The Big Picture.

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Customer Reviews

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1 of 1 people found the following review helpful:
5.0 out of 5 stars An authoritative, mesmerising read, 24 April 2007
This review is from: THE Big Picture: Money and Power in Hollywood (Paperback)
If you want to understand how Hollywood became what it is today then this book ticks all the boxes: it tracks Hollywood from its beginnings in the early-20th century and the early part of the book focusses on the development of the big six media corporations in the world and who runs them and why TV and DVD are now far more important to the bottom line than straight theatrical release.

Some of the real examples of Hollywood's incredible loss-making ability are startling: one studio's 'greatest success' actually lost over US$60m, and you learn that the drivers of money and power are not the strong but actually it all boils down to children: what they want and don't want fuels the whole industry.

Fascinating stuff and very easy to read...five stars, no questions asked.
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Amazon.com: 4.0 out of 5 stars (6 customer reviews)

1 of 1 people found the following review helpful:
3.0 out of 5 stars Hollywood and Economics, 16 Mar 2009
By MKM "mad about books" - Published on Amazon.com
This review is from: THE Big Picture: Money and Power in Hollywood (Paperback)
An informative read that will provide the reader with a good understanding and overview of the economics of the film industry. The author provides a brief history of the major studios (consolidated into the current Big Six: Disney, Time Warner, Fox, Viacom, NBC Universal, and Sony) at the beginning and the leading men that transformed the business from post WWII into the eighties and nineties. These men provided the initial vision for licensing, international distribution, integration with home electronics and the continuing digitization of the industry.

The economics for the industry are that films at the US box office are money losers but once the revenue streams from International Box Office, DVD, Pay TV, Network TV, Foreign TV, product licensing and other forms of distribution are collected even box office failures can break even or even become profitable. The studios have developed a compensation system for the major players in the process to share in the revenue but not all of them through some unique accounting practices. Everyone knows about this but still willingly participate.

The other very interesting note is that the true money makers are films that are fairly consistent in plot (action) and audience (young) and character (young hero/super hero) but all the studios continue to make the adult movies and art house independents to please the inner world of Hollywood.

1 of 1 people found the following review helpful:
5.0 out of 5 stars An authoritative, mesmerising read, 2 May 2007
By Mezzanine - Published on Amazon.com
This review is from: THE Big Picture: Money and Power in Hollywood (Paperback)
If you want to understand how Hollywood became what it is today then this book ticks all the boxes: it tracks Hollywood from its beginnings in the early-20th century and the early part of the book focusses on the development of the big six media corporations in the world and who runs them and why TV and DVD are now far more important to the bottom line than straight theatrical release.

Some of the real examples of Hollywood's incredible loss-making ability are startling: one studio's 'greatest success' actually lost over US$60m, and you learn that the drivers of money and power are not the strong but actually it all boils down to children: what they want and don't want fuels the whole industry.

Fascinating stuff and very easy to read...five stars, no questions asked.

5.0 out of 5 stars The Big Picture, 25 Sep 2010
By James Burney - Published on Amazon.com
This review is from: THE Big Picture: Money and Power in Hollywood (Paperback)
The Big Picture by Edward Jay Epstein is well written and seems to be a very thorough and perceptive analysis of how the new money Hollywood system works. Epstein seems to have inside knowledge as well as a full account of how the old studio system has evolved into it's present day way of working. Very satisfied with the information I gained reading Epstein's account. Very highly recommended.
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