I had heard about "Big Data" from a friend who attended the Hay Literary Festival. I am not normally reading business books but I was intrigued and read it. I was not disappointed at all. "Big Data" is not a typical business book (although the authors do talk about the business implications quite a bit); rather I felt it is more a science book - explaining a very different approach to understanding the world we live it. I found it absolutely fascinating - and when I told a friend about it, he said he had read a review of it in the "New Scientist" recently, so I think I wasn't wrong at all. Highly recommended - full of original ideas and the stories are great.