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Big Data For Dummies [Paperback]

Judith Hurwitz , Alan Nugent , Fern Halper , Marcia Kaufman
4.0 out of 5 stars  See all reviews (13 customer reviews)
RRP: 21.99
Price: 14.95 & FREE Delivery in the UK. Details
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Book Description

19 April 2013 For Dummies
Find the right big data solution for your business or organization Big data management is one of the major challenges facing business, industry, and not–for–profit organizations. Data sets such as customer transactions for a mega–retailer, weather patterns monitored by meteorologists, or social network activity can quickly outpace the capacity of traditional data management tools. If you need to develop or manage big data solutions, you′ll appreciate how these four experts define, explain, and guide you through this new and often confusing concept. You′ll learn what it is, why it matters, and how to choose and implement solutions that work. Effectively managing big data is an issue of growing importance to businesses, not–for–profit organizations, government, and IT professionals Authors are experts in information management, big data, and a variety of solutions Explains big data in detail and discusses how to select and implement a solution, security concerns to consider, data storage and presentation issues, analytics, and much more Provides essential information in a no–nonsense, easy–to–understand style that is empowering Big Data For Dummies cuts through the confusion and helps you take charge of big data solutions for your organization.

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Product details

  • Paperback: 336 pages
  • Publisher: John Wiley & Sons; 1 edition (19 April 2013)
  • Language: English
  • ISBN-10: 1118504224
  • ISBN-13: 978-1118504222
  • Product Dimensions: 23.6 x 18.8 x 1.8 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Bestsellers Rank: 19,085 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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From the Back Cover

Learn to: Leverage big data tools and architectures Explore how big data can transform your business Integrate structured and unstructured data into your big data environment Use predictive analytics to make better decisions Here's the guide that can keep big data from becoming a big headache! Big data can be a complex concept. For Dummies to the rescue! Here's a plain-English explanation of what big data is (and isn't), the technology and database options supporting it, analytics that help you get meaning from your data, how to manage it, and what it can do for your company. Business executive or IT person, here's what you need to know. What it is — get your mind around big data from both a technical and business perspective Organize it — meet the big data stack and learn about different architectural levels, operational databases, organizing databases, and analytical data warehouses Big data computing model — explore distributed computing as well as the power of virtualization and the cloud Hadoop and MapReduce — learn the importance of Hadoop and MapReduce for big data analysis Get analytical — identify analytics tools for big data and evaluate the various new models that are evolving Ready? Implement — discover how to implement your big data solution with an eye to operationalizing and protecting your data What it means — see the importance of big data to your organization and how it's used to solve problems Open the book and find: A definition of big data Profiles of various available technologies The role of the cloud How MapReduce aids big data management Why Hadoop is so important Some specific uses for text analytics How to approach big data security and privacy Ten best practices for managing big data

About the Author

Judith Hurwitz is an expert in cloud computing, information management, and business strategy. Alan Nugent has extensive experience in cloud–based big data solutions. Dr. Fern Halper specializes in big data and analytics. Marcia Kaufman specializes in cloud infrastructure, information management, and analytics.

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Customer Reviews

Most Helpful Customer Reviews
2 of 2 people found the following review helpful
By A. J. Sudworth VINE VOICE
Format:Paperback|Vine Customer Review of Free Product (What's this?)
Every one is banging on about big data and it can sound daunting - but after reading this I am pretty sure I've got a grasp of the major concepts, some of the pitfalls (its WILL NOT solve everything ) and how it could give some smart businesses a serious competitive advantage because they will know their customers almost better than they will know themselves.

It's broken down into clear sections with the usual 'dummies' key facts - just the job if you need to get up to speed on this subject and need to understand the basics
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1 of 1 people found the following review helpful
5.0 out of 5 stars Brilliant Introduction 21 Nov 2013
By Dinah85 VINE VOICE
Format:Paperback|Vine Customer Review of Free Product (What's this?)
As a market researcher I was keen to see what this book had to offer, and how easy it would be to understand. There are some good points about how to introduce big data to an organisation, as well as the logistics. As well as introducing the concept this book also walks you through some of the most common tools. I really felt like this book would give me full confidence to branch down a more IT orientated road and integrate big data into projects.
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1 of 1 people found the following review helpful
4.0 out of 5 stars Big data... broken down into chunks 14 Nov 2013
By Darren Simons TOP 500 REVIEWER
Format:Paperback|Vine Customer Review of Free Product (What's this?)
This offering from the Dummies series introduces the reader to Big Data, providing an introduction and overview of the concepts and key industry participants.

This is a surprisingly detailed introduction which assumes a reasonable existing knowledge of IT and data analysis. Without getting too bogged down in industry specifics (ie. why big data may be relevant for social media, financial markets, logistics amongst others) the authors introduce various concepts pertinent to big data, explaining the products and solutions which exist to solve the problems.

I found it highly informative (in particular understanding exactly what Hadoop is) and would recommend this book as a good introduction on the subject, for anyone who wants an answer to the questions "What is Big Data?" or "What is Hadoop"

Where it is does possibly lack is two areas:
- How is Big Data different to existing technologies and solutions. The authors frequently refer to Big Data analysis as being possible due to the reduced cost in infrastructure and storage, but I felt the history of database technology was a little unclear
- Examples are included of voting/buying patterns and social media but generally I thought examples were a little thin on the ground
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1 of 1 people found the following review helpful
1.0 out of 5 stars Little Big Data 2 Oct 2013
Format:Paperback|Verified Purchase
Big Data For Dummies (For Dummies (Computers))The bulk of this book is taken up by describing the activities that have been in practice within the datawarehouse community for many years. It turns out that `Big-Data' is the latest name to be given to unstructured data such a text documents. There were some interesting sections describing the Hadoop parallel processing hardware, the Mapreduce software which controls it and the text processing software needed to make sense of the unstructured textural data. What was also interesting was learning about various advanced analytical tools, such as IBM's Watson. Once again I would say that these analytical tools have been around for some time before `Big-Data' became the latest management must-have. From a BI perspective `Big-Data' is just `More-Data' which brings with it the ever present problems of storing it and making sense of it within a reasonable time. The book frequently mentions social media data as a source, but even if you could gain access to it like the NSA have, where would be the business value in data like `OMG you should see the size of Sharon's melons, LOL :)'. An analytical tool capable of extracting the few pages within this book that relate to just `Big Data' would have proved invaluable.
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3.0 out of 5 stars Not really 'for dummies' 3 April 2014
Format:Kindle Edition|Verified Purchase
This is a comprehensive book about big data, however it does assume a lot of prior technical knowledge about data management and associated technology. It is much more focused on and 'how' of big data and not the 'why' - still worth a read though
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5.0 out of 5 stars Excellent 3 Feb 2014
By sp
Format:Paperback|Verified Purchase
Very happy with the book I received and in very good condition.
Delivery and packaging excellent condition.
This a very good starting book on Big Data for those who want a good read.
Normally I am not very good at reading long textbook but I have no problem reading this.
It is well structured and you can jump between chapters or focus on what you need to understand.
It won't make you an expert but you will have an insights on where to follow up to dig deeper.
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4.0 out of 5 stars Good introduction 9 Dec 2013
By acid_win VINE VOICE
Format:Paperback|Vine Customer Review of Free Product (What's this?)
I have worked with BI solutions in a few roles and wanted to get a good handle on big data. This book is the perfect primer for anyone looking to understand what big data is as well as the challenges and technologies being used. It isn't an in depth book and is suitable for both managers and those wanting a bit more of a technical overview of the area. Definitely recommended as a starter.
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