- Paperback: 256 pages
- Publisher: HarperCollins Publishers; Reprint edition (4 Feb 2008)
- Language English
- ISBN-10: 0060520841
- ISBN-13: 978-0060520847
- Product Dimensions: 20.4 x 13.6 x 1.6 cm
- Average Customer Review: 4.0 out of 5 stars See all reviews (2 customer reviews)
- Amazon Bestsellers Rank: 625,207 in Books (See Top 100 in Books)
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I can' say the precise moment it hit me, but I do know that it was on a Sunday night while I was watching the HBO series The Sopranos. Read the first page
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Customer Reviews
Most Helpful Customer Reviews
2 of 3 people found the following review helpful
Format:Paperback
Bernard Goldberg is a liberal and an Emmy Award-winning broadcast journalist that worked for CBS for decades. This book is his expose of his fellow reporters' liberal bias that led to his own ostracism and rejection. Mr. Goldberg offers examples of how media interpretations of current events affect social climate of the country. This book is as timely as the Op-ed pieces Mr. Goldberg wrote when he was still on the CBS payroll. Everyone has a right to their opinion, but not when reporting the news. Our news is supposed to be objective. If they wish to give their own opinions, they should be commentators. I agree with the other reviews that state that this book is a solid indictment of the mainstream media's bias. We should demand that all news media returns to reporting facts and focus on being fair, balanced and objective.
5 of 8 people found the following review helpful
Format:Hardcover
If you are like me, you have noticed that the nightly news broadcasts on the three oldest U.S. networks favor politically correct terminology, lofty liberal ideals, and the faces of diversity in front of the cameras. You may also have read the many news reports that a very high percentage of all national correspondents of the major media are Democrats and consider themselves to be liberals. So what can be the benefit of a book that states the obvious? I found myself chewing on that thought, long after reading the book. But I did enjoy it.
My conclusion is that Mr. Goldberg's position as a former CBS correspondent makes the charges more credible. Also, Mr. Goldberg is clearly not making these points because of his political beliefs, but rather due to his interest in responsible journalism. If he was willing to place his career on the line at CBS to make these points, I found that it was important to me that I honor him by reading the book.
Next, I found Mr. Goldberg's dry wit absolutely a lot of fun! Where most of us (including me all of the time) groan when we hear a newscaster slam a conservative or put down an opinion the newscaster does agree with, Mr. Goldberg has the ability to imagine what a conservative newscaster might have said that would have aroused maximum liberal wrath. Whether you agree with the examples or not, they are very funny!
Finally, Mr. Goldberg tells us that Mr. Dan Rather isn't quite the man he portrays when reading the news at night.
Having said all of those nice things, let me comment that I think Mr. Goldberg is a little unfair in his portrayal of the reaction at CBS to his Wall Street Journal op-ed piece. More than half way through the book, you will learn for the first time that Mr. Goldberg had a written contract that prohibited him from writing for any publication without advance permission. It didn't look to me like Mr. Goldberg tried to get that permission, although he did call a few people to warn them the piece was going to appear. Then, Mr. Goldberg reports being surprised that many people at CBS viewed what he did as disloyal. If an organization makes you sign an agreement like that to get paid, they are sending a message that they want you to be a team player. If you don't want to do that, you should go elsewhere. Mr. Goldberg seemed to have been be trying to have his cake and eat it too.
Say what needs to be said, be clear and witty if you can, and be sure of the moral ground you are standing on when you do!
Most Helpful Customer Reviews on Amazon.com (beta)
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863 reviews
29 of 31 people found the following review helpful
Editorial Opinion or News
20 Mar 2002
Format:Hardcover
This is a decent short course for anyone who is interested in learning how the "news business" operates these days. This book has taken a slam for its "conservative bias", so if you are still in doubt about the author's objectivity, I would highly recommend David Halberstam's The Powers That Be. David Halberstam could never be accused of having a politically conservative viewpoint, but he certainly echoes some of the same concerns about "media slant" of the news. They agree on one vital fact, there should be a clear cut delineation between news and editorial opinion that business mangement and advertising revenues shouldn't cross.
Here's my editorial opinion - it's become increasingly difficult to separate fact from opinion in the so called "main stream" media. Goldberg and Halberstam give anyone who isn't interested in being spoon fed a reasonable standard to question what's being presented as news.
62 of 72 people found the following review helpful
A Must Read for all
3 Feb 2002
Format:Hardcover
I just finished reading BIAS and I HIGHLY recommend it for people of all political persuasions. A couple things to note:
1. It's a very engaging read -- well written and entertaining on top of infomative.
2. It's much more SUBSTANTIAL than I expected. I thought it would just be an anti-liberal gossip session but it had a LOT of MEAT in it that I think would be interesting to any AMERICAN, not just a conservative one.
3. I've always sensed a liberal bias in the media, but thought that was just "spin" ...reporting the PART of the news that fit their agenda. I was sincerely shocked to learn of instances where they have FLAT OUT LIED to us.
Great Book!
102 of 123 people found the following review helpful
No New News Here
3 Dec 2001
Format:Hardcover
The bias of many major news organizations has been debated for many years. For the most part, liberal or conservative, objective news reporting is illusory. Yet the PR machines of these same organizations feel that the general public is not capable of seeing right through them.
Goldberg's book, in my opinion, does a creditable job of further exposing the mechanics behind this bias. While there is no room to go into great detail, the book attacks ALL media bias; not just liberal (the recent Drudge Report articles seem to highlight just the liberal bias).
Goldberg makes a good argument for reexamining the whole corporate structure of the news business. One can certainly infer that the profits would still be there without the bias.
This reviewer has always liked the reporting of Mr. Goldberg, and this book certainly has brought out what I always suspected about him: that he tries to live up to the expectation of being objective. I would now be curious to see what happens to his career. According to reports, some of his colleagues were not pleased with this book.
I highly recommend this book as food for thought in the high-tech news world that we now live in. Our news organizations need to differentiate between news reporting and editorials.
Charles E. Brown
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