This short book is the second by John Humphrys on the current use of English and, like the first, is a delight to read. He examines the insidious intrusion of management-speak into everyday life, with some marvellous examples of pure gobbledegook from a range of sources. He refutes the notion that all organizations, whether they are hospitals, schools, or whatever, should aim to produce `measurable outcomes' for their `customers', and he deplores the overuse of words such as `lifestyle', `affordable' and `deliverables' that have been perverted to project meaningless concepts. Above all, he debunks the popular myth that it doesn't matter how you write as long as people understand it, preferring instead to believe that forcing ourselves to write properly forces us to think properly. This book should be compulsory reading in all schools; but it more likely to be burned as a heresy by local education authorities.