on 8 March 2010
If you are a user experience practitioner, then you will already understand the crucial importance of getting user feedback on your work by conducting lots of usability tests.
What should you do when you need to reach large numbers of users in a short time, or if your users are geographically remote from you? Turn to this book, that's what.
When you need to reach a large audience using online tools, Bill Albert, Tom Tullis and Donna Tedesco will guide you, inform you, and help you. The book is full of practical tips: this team that has a wealth of experience, both in actual business contexts and in academia.
They explain how to plan, organise, conduct, analyse, and present your study, and they aren't afraid to tackle tricky topics like dealing with possibly fraudulent participants. Highly recommended