In 1957 a book called "The Hidden Persuaders" lifted
the lid on the advertising industry. Over 50 years later
Beyond Redemption does the same for Sales
Promotion, another hidden persuader, that effects
just about everyone in the developed world.
the lid on the advertising industry. Over 50 years later
Beyond Redemption does the same for Sales
Promotion, another hidden persuader, that effects
just about everyone in the developed world.
For decades advertising has enjoyed a high profile but
in 2009 that side of the marketing industry spent just
£18.6 billion, compared to UK Sales Promotion activity,
which spent £26.5billion.
This book, the first every written on its history, traces
the rise and rise of Sales Promotion from the Bible to
the present day. Since the Sixties the two authors
have had insider's views of how a powerful but
uncoordinated marketing tool coalesced into a very
big professional business.
Beyond Redemption educates, amuses and informs,
covering promotions in the past, present with a look
into the future. It's about the people who built the
business, the way in which promotions work and
highlights the best and sometimes worst over
the years.
