I don't think this book is a marketing excercise at all. Its the logical next step from the superb first book and it addresses the things I would love to have seen a few years ago. For example, Trotter Gear, the 'Mother' for bread making and some wonderful recipes that I've eaten at St John but were sadly not in the first edition. These books are just so comforting to read as well, even if you don't feel like cooking, it's totally relaxing to just sit down with a cuppa and immerse yourself in Fergus's unique and amusing style of writing. Both books are in a league of their own, and long may they stay there.