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Beyond the Familiar: Long-Term Growth through Customer Focus and Innovation [Hardcover]

Patrick Barwise , Sean Meehan
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Table of Contents

PREFACE vi

ACKNOWLEDGEMENTS ix

Chapter 1 What Every CEO Wants 1

Chapter 2 Your Promise to the Customer 19

Chapter 3 Delivering Today s Promise Better and Better Every Day 39

Chapter 4 Driving the Market by Relentlessly Improving the Promise 67

Chapter 5 Innovating Beyond the Familiar 93

Chapter 6 Opening Up: What Leaders Must Do 119

POSTSCRIPT 145

END NOTES 151

INDEX 167

ABOUT THE AUTHORS 174

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