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Product Description
Product Description
This practical text walks students through the preproduction processes of apparel product development from planning through forecasting, fabricating, developing silhouettes and specifications and pricing to sourcing. It demonstrates how these processes must be coordinated to get the right product to retail when consumers want it at a price they are willing to pay. Based on consultations with practitioners in some of the most successful and innovative firms in the fashion business, "Beyond Design" explains how apparel is developed in todays consumer-driven environment. The discussion of modern technology includes tools for supply chain management, CAD and mass customisation. The text covers evolving partnerships among textile suppliers, product developers, manufacturers and retailers, suggesting career possibilities for students in apparel manufacturing, design/patternmaking and merchandise management curriculums.
About the Author
Sandra J. Keiser is associate professor and chairperson of the Fashion Department of Mount Mary College. She was a member of the planning committee for The Changing Shape of Fashion symposium in New York, planned in conjunction with the UN-sponsored 1999--International Year of Older Persons, and a speaker at the First International Conference on Rural Aging in 2000. Her product development knowledge stems from extensive research, consultation and collaboration with industry experts. Myrna B. Garner is associate professor in the Department of Family and Consumer Sciences at Illinois State University and a member of the Graduate Faculty. She has authored or co-authored articles for the Journal of Family and Consumer Sciences, the Journal of Women Aging and Clothing and Textiles Research Journal, among others.
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64% buy the item featured on this page: Beyond Design: The Synergy of Apparel Product Development£43.70 |
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