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Hall was one of the influences on Robert Moran, a professor who teaches Cross-Cultural Communications at the American Graduate School of International Management (see his book "Managing Cultural Differences"). Although Moran and his co-authors draw on dozens of sources, somehow Hall and his concept of Low-Context and High-Context cultures made a big impression on me in Moran's class. My only regret is having waited so long to actually read this classic.
Hall introduces the concept of context as an human behavioral influence. A high-context situation is one in which much of the communication is non-verbal or understood because of the shared context. He characterizes societies as being either low-context, which are typical of northern Europe, or high-context, most dramatically represented by Japan. Context even affects language, and human speech patterns will change, depending upon who they are speaking to and the context of the communication.
I also thought that his concept of `action chains' was perceptive. An AC is a sequence of events in which two or more individuals participate. Shaking hands is a simple chain; becoming engaged is a more complex one. Again, different cultures vary in their emphasis on completing action chains. An American may be very casual about dropping an ongoing chain, which may be very negatively received in other cultures.
His chapter "Culture as an Irrational Force" is full of good common-sense advice on getting along with other people. Hall has provided advice to diplomats and corporate executives, and his book reflects this practical experience. While it delves into theory, his concepts always have a concrete application.
I found his next-to-last chapter, "Culture as an Irrational Force," entertaining, but I had to agree with much of its overt overt political agenda. He has some very strong political opinions on human institutions and the declining state of academia. According to Hall, "Bureacracies have no soul, no memory, and no conscience."
Certainly, anyone interested in cross-cultural communications would benefit from this book. At a time when both America and Europe are dealing with immigration issues, this is also an helpful text to help build an awareness of cultural underpinnings that can otherwise be negatively interpreted, leading to misunderstanding and prejudice.
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