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Beyond the Business Plan: 10 Principles for New Venture Explorers Hardcover – 11 Oct 2013


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Product details

  • Hardcover: 294 pages
  • Publisher: Palgrave Macmillan (11 Oct 2013)
  • Language: English
  • ISBN-10: 1137332867
  • ISBN-13: 978-1137332868
  • Product Dimensions: 14.3 x 1.8 x 28.1 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 1,040,470 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description

Book Description

A new way of approaching start-ups which encourages a more flexible plan that allows for uncertainty and change

About the Author

SIMON BRIDGE is a practitioner and academic, and has worked in the enterprise field for nearly 30 years, first in LEDU (Northern Ireland's small business agency) and then in his own business as a consultant and facilitator. He is Visiting Professor of Entrepreneurship at the University of Ulster and co-author of Understanding Enterprise, Entrepreneurship and Small Business - a leading enterprise text book, the fourth edition of which is now in preparation - and has also written on social enterprise and enterprise policy. Simon speaks at business and entrepreneurship conferences worldwide and consults with organizations on manager training and development in entrepreneurship.

CECILIA HEGARTY is an active contributor to the national strategy for entrepreneurship education in Ireland and has worked in entrepreneurship higher education for over 10 years in programme development and delivery from undergraduate to post-doctoral level. She is also a consultant working directly with SMEs on entrepreneurship and training. Dr Hegarty sits on a number of international journal review boards and has published widely in the field of entrepreneurship and enterprise including journal articles, book chapters and textbooks. Cecilia's current research interests relate to entrepreneurship education, family SME growth and succession and applied enterprise research. Cecilia is also a regular conference speaker and regularly presents papers and new research to these key networks.

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Format: Hardcover
A refreshingly innovative source of advice that is a key resource to all business people. Highly recommend this book and Simon Bridge's other publications.
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