 |
Beyond Branding: How the New Values of Transparency and Integrity are Changing the World of Brands
Nicholas Ind (Author) Average Customer Review: In stock This item Delivered FREE in the UK with Super Saver Delivery. £19.95 £16.96
Review
"A worthy reminder that there may be another way to build value with truer, more authentic, trustworthy brands that also do good." The Journal of Brand Management 'Beyond Branding widens the narrow worldview of brands: one which is short-termist, shareholder focused, narcissistic and... Read More |
|
Show items from:
All Categories
(1)
Books Show items that:
Customers also bought
Customers also viewed
|
|
||||||||||||||
