The Beurer PM25 is an award winning heart rate monitor watch designed for casual and serious sports enthusiasts. Winner of the coveted ‘Runners World’ award and highly praised in the German ‘Stiftung Warentest 2011’. The watch back is secured with four metal screws which enable the battery to be easily changed whilst ensuring its water resistance to 30m. The PM25 is suitable for swimming. Heart rates are measured using the included flexible chest strap which supplies the accurate ECG measurements via analogue transmission. Your own personal training regime can be planned and measured with the training range/alarm feature based on your min/max heart rate recommendation and three adjustable fitness levels.The Beurer PM25 features a super clear and large illuminated LCD display which indicates time, date, day, stopwatch, alarm clock, lap time, average heart rate per lap, countdown timer, calorie consumption (kcal) and fat burning (g). Also features 3 training zone suggestions for either: health, fat burn or endurance. Complete with a high quality storage case. Beurer’s reputation for quality engineering is backed up by a generous 3 year warranty.Beurer was founded in Germany in 1919 and has become synonymous with health and well-being, offering a wide range of products which encompass beauty, babycare, sports, medical, diagnostics and prevention. These include heating pads, heated bedding, blood pressure and blood glucose monitors, nebulizers, clinical thermometers, personal and kitchen scales, foot spas, air humidifiers, Shiatsu massagers, baby monitors, heart rate monitors and cosmetic mirrors.Beurer remains a privately-owned company operating a global distribution network in more than 80 countries with a workforce of over 350 people, and is considered the European one-stop specialist for health and well-being consumer electronics products. Beurer’s success is due to a long-standing reputation for well-engineered, quality made products, driven by innovation and safety.