From the Back Cover
America′s Most Trusted Cookbook Made New Here is our best edition ever! Fully revised with all–new photography, hundreds of new recipes and more cooking guidance than ever before, the 11th edition of the Betty Crocker Cookbook gives you the best of what you need to cook today. It′s filled to the brim with classic andfresh ideas, helpful techniques and great features. Whether you′re an experienced cook or just finding your way around the kitchen, THE BIG RED COOKBOOK is the only book you need for foolproof recipes, reliable how–to advice and delicious inspiration.
About the Author
With more than 63 million cookbooks sold since 1950, Betty Crocker is the name readers trust for reliable, tasty, easy–to–prepare recipes and great ideas. For over 75 years, Betty Crocker has provided advice to millions of Americans through cookbooks, magazines, radio, and television. With cooking literacy at an all–time low and Betty Crocker ′s high brand recognition (100% consumer awareness), this book is the perfect partnership to capture the targeted young audience of inexperienced cooks who need a trusted teacher to build their kitchen.