- Format: Kindle Edition
- File Size: 309 KB
- Print Length: 64 pages
- Publisher: Harvard Business Review Press (15 Dec. 2011)
- Sold by: Amazon Media EU S.à r.l.
- Language: English
- ASIN: B006K5K5GI
- Text-to-Speech: Enabled
- Word Wise: Not Enabled
- Average Customer Review: 7 customer reviews
- Amazon Bestsellers Rank: #161,286 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Betterness: Economics for Humans (Kindle Single) Kindle Edition
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Top Customer Reviews
But they won't. No way. Not a chance, because the vested interest, financial clout, plutocracies that have put them where they are would trash, trample upon and burn this worthy tome and the common sense writings it contains, at their soonest opportunity. This is a sad bit inevitable truth of the world we live in now - those with money get wealthier and more powerful on the backs not of some vast, Marxist proletariat, but actually by fleecing the unspoken middle-class majority who do JUST ENOUGH to get by, with the odd night out and the occasional holiday away., yet at the same time are unable to rise up and question the plutocracies due to constraints of family, time and job commitments. And so it goes on...........
Full of great context and ideas - well explained.
There's subtlety in the idea of business becoming more social, more conscious, more ethical or "better" - whatever you want to call it. And Umair does a great job of making this subtlety plain - it requires a paradigm shift, not just harder thinking within our current models.
I also liked the sections around reinventing how we think about strategy, business vision and mission. Some really painful examples of mission statements from the 1990s!
If you are interested in how a tidal wave of activity is hitting business in the next few years - this is a great starting point.
Betterness clearly sets of the new criteria for how businesses will compete in the future - it's happening in small ways now and will gather pace as the old economy dies out - it's up to us to re-imagine our future, w can have more of the same or something better...