- Hardcover: 288 pages
- Publisher: Gower Publishing Ltd; Reprinted edition edition (11 Nov 1998)
- Language English
- ISBN-10: 0566080273
- ISBN-13: 978-0566080272
- Product Dimensions: 23.4 x 16.4 x 3 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (2 customer reviews)
- Amazon Bestsellers Rank: 1,026,326 in Books (See Top 100 in Books)
- See Complete Table of Contents
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More About the Author
Product Description
Product Description
Many organizations today face the need to continually re-invent themselves to remain competitive. This book is designed for senior managers who need to address creativity from a strategic, rather than an individual, perspective.
From the Author
A unique strategic perspective on creativity in business
This book provides a unique strategic perspective on leveraging creativity in organisations. It ranges from the theoretical and conceptual to the pragmatic and realistic. Drawing on a variety of specially commissioned case studies e.g. Glaxo Wellcome, Psion, 3M, Zeneca, Dyson, Johnson and Johnson, Kent County Council and National and Provincial, the book:
This book provides a unique strategic perspective on leveraging creativity in organisations. It ranges from the theoretical and conceptual to the pragmatic and realistic. Drawing on a variety of specially commissioned case studies e.g. Glaxo Wellcome, Psion, 3M, Zeneca, Dyson, Johnson and Johnson, Kent County Council and National and Provincial, the book:
1. Describes a menu of methods to promote creativity in your organisations.
2. Summarises established concepts and practices on the subject.
3. Links leadership to creative strategy.
4. Examines the role of structure and culture in supporting creativity, innovation and change.
5. Examines the reality behind the hype of learning organisations.
6. Provides concise principles for 'thinking outside the box'.
7. Presents a critical guide to creative thinking techniques.
8. Provokes innovative thinking in a way that will work in your organisation.
The book concludes with 101 ideas for increasing organisational creativity. This acts as a springboard for your own innovative thinking. In summary, it's not a 'recipe', more of a 'cookbook' from which you may prepare your own 'meals' which fit and integrate with your strategy.
I hope you will enjoy and profit from this work, which has been well received by business leaders, senior managers and academics alike. As one of them recently said 'It's only Rock 'n' Roll but I like it'
A short paper taken from the book is available for inspection on request - The title is 'I heard it on the grapevine; Making Knowledge Management work by learning to share knowledge, skills and experience'.
Peter Cook
Inside This Book
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First Sentence
Success in product and service innovation depends on creativity. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Success in product and service innovation depends on creativity. Read the first page
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Concordance
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews
Most Helpful Customer Reviews
2 of 2 people found the following review helpful
Format:Hardcover
If you thought creativity was just for artists and musicians, think again. This book shows how organisations and the individuals within them can become more creative, i.e. more innovative. This is not some theory-bound and head-spinning treatise on the latest managment 'hot-topic'. Instead Peter Cook offers up practical examples of creativity in the workplace and how we can implement them ourselves in our jobs.
2 of 2 people found the following review helpful
Format:Hardcover
As Monty Python would say "this is not a book to lay down and avoid". Indeed, this is a companion, guide, expert, tutor and even, dare I say, a portable consultant in creativity. If your firm's blue meanies allow you to buy only one book on creativity then, be creative and buy this one! Best Practice Creativity provides not only a menu of innovation ideas but also an intelligent person's methodology on how to implement those ideas contingent on environmental factors. The range stretches from strategic heights to operational necessities. The book takes a bus stop approach (stop me for an idea) which invites the reader to dip in and bathe in the sheer delight of diversity. Fans of change management will love to explore this book as they look for new ways and non-believers will experience pleasant shifts in paradigms as they become enchanted by the ease with which Cook describes the successful cases along with the learnings from failures! Those managers who use business models as transition objects will be over joyed at the huge number of teddy bears Cook has rounded up for them - my favourite is the Product Destiny Matrix which works really well. A splendid piece, Mr Cook, more broth please!
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
1 review
1 of 3 people found the following review helpful
This will become a business & management classic
13 Feb 1999
Format:Hardcover
As Monty Python would say "this is not a book to lay down and avoid". Indeed, this a companion, guide, expert, tutor and even, dare I say, portable consultant in creativity. If your firm's blue meanies allow you to buy only one book on creativity then, be creative and buy this one! Best Practice Creativity provides not only a menu of innovation ideas but also a intelligent person's methodology on how to implement those ideas contingent on environmental factors. The range stretches from strategic heights to operational necessities. The book takes a bus stop approach (stop me for an idea) which invites the reader to dip in and bathe in the sheer delight of diversity. Fans of change management will love to explore this book as they look for new ways and non-believers will experience pleasant shifts in paradigms as they become enchanted by the ease with which Cook describes the successful cases along with the learnings from failures! Those managers who use business models as transition objects will be overjoyed at the huge number of teddy bears Cook has rounded up for them - my favourite is the Product Destiny Matrix which works really well. A splendid piece, Mr Cook, more broth please!
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