I recently purchased an Armani Exchange AX2203 for the cool rectangular look. This Ben Sherman watch is of similar style in that both are bold and brash.
Guys who want a watch like this are making a statement. Although the Armani watch will of course cause a stir, this watch is of an equal talking point.
The watch looks more expensive than it is and goes excellent with a nice suit or indeed casual clothes.
For what you're paying (discounted price of course) get this watch as your stylish alternative for everyday use.