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Rosabeth Moss Kanter author of "World Class: Thriving Locally in the Global Economy""Double-Dip" serves up a charming and wise insider account of how the ice cream kings built a premium brand and a role model, values-driven company. Leaders in businesses of all sizes will find abundant inspiration and dozens of practical suggestions for creating wealth "and" well-being.
Product Description
Commercial success need not come at the cost of human value. Just ask Ben and Jerry, whose first ice cream shop in an abandoned Vermont gas station grew into a $160 million business. In this book they explain what they call "value-led business".
Rosabeth Moss Kanter author of "World Class: Thriving Locally in the Global Economy""Double-Dip" serves up a charming and wise insider account of how the ice cream kings built a premium brand and a role model, values-driven company. Leaders in businesses of all sizes will find abundant inspiration and dozens of practical suggestions for creating wealth "and" well-being.
Product Description
Commercial success need not come at the cost of human value. Just ask Ben and Jerry, whose first ice cream shop in an abandoned Vermont gas station grew into a $160 million business. In this book they explain what they call "value-led business".
Inside This Book
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First Sentence
Ben: When we go out and speak to business groups, people ask what we mean by "values-led business." Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Ben: When we go out and speak to business groups, people ask what we mean by "values-led business." Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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66% buy the item featured on this page: Ben and Jerry's Double-dip: Lead with Your Values and Make Money Too £6.74 |
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23% buy Ben and Jerry's Homemade Ice Cream and Dessert Book £4.79 |
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6% buy Business as Unusual: My Entrepreneurial Journey - Profits with Principles £6.99 |
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5% buy Pour Your Heart into it: How Starbucks Built a Company One Cup at a Time £8.39 |
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