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Ben and Jerry's Double-dip: Lead with Your Values and Make Money Too
 
 
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Ben and Jerry's Double-dip: Lead with Your Values and Make Money Too (Paperback)

by Ben R. Cohen (Author), Jerry Greenfield (Author) "Ben: When we go out and speak to business groups, people ask what we mean by "values-led business ..." (more)
5.0 out of 5 stars  See all reviews (1 customer review)
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Product details

  • Paperback: 304 pages
  • Publisher: Simon & Schuster Ltd; New edition edition (2 Feb 1999)
  • Language English
  • ISBN-10: 0684838559
  • ISBN-13: 978-0684838557
  • Product Dimensions: 23 x 16.4 x 2.4 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 283,454 in Books (See Bestsellers in Books)

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Product Description

Product Description

Commercial success need not come at the cost of human value. Just ask Ben and Jerry, whose first ice cream shop in an abandoned Vermont gas station grew into a $160 million business. In this book they explain what they call "value-led business".
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Ben: When we go out and speak to business groups, people ask what we mean by "values-led business." Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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11 of 15 people found the following review helpful:
5.0 out of 5 stars Follow the Leader!, 28 Mar 2001
By A Customer
This is the 'must-have' book for those not only interested in Ben and Jerry themselves, but the way in which they've built up their company and the ideas behind their business management.

Page after page, the book gives useful insights into the best ways to create a business which is not only successful, but one which is led by it's own awareness and values.

I would definately recommend this book to all those wanting more information on this remarkable company and the story behind it, or those who simply wish to know that little bit extra about the ice-cream that everybody loves!

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