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This book reads so easily that you might be deceived into thinking that it's simply written. Hardly. Willis has worked very hard to tie together a number of disparate elements. Some of the most enjoyable parts of the book are the short descriptions of dozens of past fads -- everything from coonskin caps to bobbed hair to mah jong. In the process, Willis tells us a lot about what we're willing to do to "belong."
I noticed from previous reviews that some people were disappointed with this book because it really isn't science fiction. It's true, this is not traditional science fiction, with a futuristic setting, new technology, etc. But Willis's remarks that relate fads to chaos theory are very well thought-out. In giving the reader something new to think about, she meets the basic test of science fiction. And in creating an enjoyable, perceptive story, she meets the challenge of being an exceptionally good writer.
The main protagonist is Sandra Foster, a social scientist who studies fads, tracking down their origins and analyzing what they mean. She works for the HiTek Corporation, a company laden with a surfeit of corporate bureaucracy. So does Bennett O'Reilly, a chaos theorist, whom Sandra meets when a package goes astray within the work place. They eventually join forces and begin working together on a special project with a flock of sheep as their guinea pigs. The book basically shows how chaos serves to unite these two in a way that they could not have imagined.
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