Blame "Live Aid". Synthesizer pop took a huge fall in the aftermath of July 1985's Global Jukebox; some managed to cling on by appropriating their sounds for an American audience (Thompson Twins, Howard Jones, OMD, Tears For Fears), some reinvented themselves as straight rock propositions and promptly imploded (Ultravox), while Blancmange....well, whatever DID happen to them?
Having reached the giddy heights of #8 with their 1984 album Mange Tout, along with a succession of Top 40 entries that saw them become shoe-in chart regulars with every release, by the start of 1986 they'd have split amid commercial failure of quite dramatic proportions with this October 1985 long-player.
The typically extensive sleevenotes for this Edsel release (one in a simultaneously-issued series of three that includes the duo's other two albums) are rather down on Blancmange's third opus. There's a continual suggestion that everything had run its course, the natural order of pop had decreed their time was over. Perhaps.
There's a lot to be said that the timing of its release played a part in its downfall; Blancmange were simply men out of time in the landscape of late 1985, an era when the U2s, Dire Straits, and Queens had rearranged the furniture and paved the way for the Top 40 to be populated by Steve Winwoods, Peter Gabriels and Robert Palmers, rather than the floppy haired and quirky keyboard acts of just a year or two earlier.
Regardless of all this, Believe You Me is an excellent album that very nearly stands up to the quality of its two predecessors. There is no tailing off in quality, as with some career-stalling efforts by their peers of the time. "22339" and "John" may sound like the B-sides they actually were, but elsewhere the standard is uniformly high. Maybe the biggest problem with "What's Your Problem" (chosen as the lead single, and a relative flop) is it sounded too much like "Don't Tell Me" from Mange Tout, and raised the suspicion - unfounded - that the band were becoming formulaic. "Don't You Love It All" does seem like a deliberate attempt to write a Blancmange hit single, but it was never given the chance. Instead, "Lose Your Love" got the nod, and lost Blancmange their 100% record of reaching the UK Top 75 with each single release. Unfairly so, of course.
Strangely, the next (and, sadly, last) we would hear of them would be in early 1986 courtesy of a single called "I Can See It". This was a nicely beefed up re-recording of the Believe You Me track "Why Don't They Leave Things Alone". Most compilations of Blancmange's career - and there have been many (more than their total studio ouptut in fact) - omit this track, either in its original or 7" incarnation. So, this Edsel reissue would have been the perfect opportunity to include the single mix of "I Can See It". But it's not here. Only the extended 12" remix makes the CD; a very odd decision, but perhaps due to legal reasons?
Overall, there's not quite the same sense of affection and care towards Believe You Me as the other Edsel packages. In addition to the slightly dismissive tone of the sleevenotes, there are a couple of careless factual errors (the album peaked at #54, not #52, while the Luscombe offshoot West India Company dated back to 1984, not 1987). The design is starker, too, and the whole thing just feels less extensively realised than Happy Families or Mange Tout's treatment.
Five stars for the music, four stars for the packaging, three stars for the sleevenotes.