- Hardcover: 384 pages
- Publisher: Ebury Press (25 Sep 2008)
- Language English
- ISBN-10: 0091922933
- ISBN-13: 978-0091922931
- Product Dimensions: 21 x 13.4 x 3.2 cm
- Average Customer Review: 4.7 out of 5 stars See all reviews (15 customer reviews)
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Amazon Bestsellers Rank:
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- #33 in Books > Science & Nature > Food & Farming > Food Science
Belching Out the Devil: Global Adventures with Coca-Cola
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More About the Author
Product Description
Review
This is great comedy, great travel writing, and great reporting --The Times (27/09/2008)
By far the most entertaining left-wing polemicist currently operating, as well as one of the smartest and most effective --The Times (27/09/2008)
A compelling investigation --Financial Times (02/11/2008)
By far the most entertaining left-wing polemicist currently operating, as well as one of the smartest and most effective --The Times (27/09/2008)
A compelling investigation --Financial Times (02/11/2008)
Review
'By far the most entertaining left-wing polemicist currently operating, as well as one of the smartest and most effective' - Times
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Customer Reviews
Most Helpful Customer Reviews
40 of 41 people found the following review helpful
Format:Hardcover
Reading any of Mark Thomas's books, articles, or even watching an episode of the television series that preceeded them always leaves me feeling angry, depressed and with a real frustration that I am doing little to make the world a better place. So it was with some trepidation that I finally picked up Belching Out The Devil. I was also concerned that as a conscientious consumer who already avoids Coca-Cola that the book would merely be preaching to the converted (me).
Belching Out The Devil brings you on a journey around the world, tackling the many issues that blacken the Coca-Cola brand; the infringement on workers rights, the environmental impact and drought caused by the bottling plants and the pure disregard that The Coca-Cola Company has for the communities it inhabits. It is an easy read packed with hard hitting facts, humour and pop culture references which help you connect with the author, meaning that he becomes a character in his own book rather than assuming the role of preacher. It is well researched and leaves no hole for Coca-Cola to wiggle through. At all times Coca-Cola are asked to respond to Mark Thomas's allegations and at all times his questions are greeted with frustrating PR spiel, there is a hope that if Coca-Cola learn anything from this book it would be to stop making excuses and actually commit themselves fully to the corporate social responsibility they espouse.
There is no call to action in Belching Out The Devil but it does leave you with the sensation of needing to do something, weather it be a boycott or just awareness raising amongst those you know. Some of the stories contained within are reassuring proof that it is possible for one person to make a difference.
Belching Out The Devil brings you on a journey around the world, tackling the many issues that blacken the Coca-Cola brand; the infringement on workers rights, the environmental impact and drought caused by the bottling plants and the pure disregard that The Coca-Cola Company has for the communities it inhabits. It is an easy read packed with hard hitting facts, humour and pop culture references which help you connect with the author, meaning that he becomes a character in his own book rather than assuming the role of preacher. It is well researched and leaves no hole for Coca-Cola to wiggle through. At all times Coca-Cola are asked to respond to Mark Thomas's allegations and at all times his questions are greeted with frustrating PR spiel, there is a hope that if Coca-Cola learn anything from this book it would be to stop making excuses and actually commit themselves fully to the corporate social responsibility they espouse.
There is no call to action in Belching Out The Devil but it does leave you with the sensation of needing to do something, weather it be a boycott or just awareness raising amongst those you know. Some of the stories contained within are reassuring proof that it is possible for one person to make a difference.
14 of 14 people found the following review helpful
Format:Hardcover
No one else seems to have the cohones of this man, I applaud him, for both his tenacity, but also for his humor in the face of so much global misery, having recently seen his live show as well I have even more admiration for him, buy this book and admire the man that dares to go up against big business and Governments.
9 of 9 people found the following review helpful
Format:Hardcover
This is an educational and and enjoyable read even though the story is about the blighted lives of people on different continents at the hands of coke.
Mark exposes the staunch anti union attitudes of the company, the damage they cause to the environment and the lies they tell when fingers are pointed at them, not to mention the bully-boy tactics when their grasp on the market is threatened.
It's only sugary water after all.
Mark exposes the staunch anti union attitudes of the company, the damage they cause to the environment and the lies they tell when fingers are pointed at them, not to mention the bully-boy tactics when their grasp on the market is threatened.
It's only sugary water after all.
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Most Recent Customer Reviews
Great value
Great book, great value! Its a really interesting read, reccommended to me by a friend, I wasnt disappointed and would ask anyone to take a look!
Published 8 months ago by Elizabeth Hibbett
Big Business - stripped bare!
Mark Thomas does a very thorough task of uncovering the global rampage performed by what everybody assumes is a responsible American business. Read more
Published 15 months ago by Mr. William Oxley
Coca Cola, sit up, listen and 'do the right thing.'
This book really does make you think on how some big businesses actually behave in reality in todays global world. Read more
Published 15 months ago by M. Ahmed
Sharp and shocking
After a worrying start in which Mark Thomas appears momentarily to have gone soft, I'm happy to report that Mark Thomas is still at the cutting edge of investigative journalism and... Read more
Published 19 months ago by Mr. Stuart Bruce
Coca colas' true colours!
This is an amazing book written by Mark Thomas, it will make you sad, happy, angry and give you an accasional hysterical laugh. Read more
Published on 24 Oct 2009 by Mr. A. Said
Five stars for the author, 0 stars for the publisher
Everything you would expect from the formidable Mr. Thomas. Well researched, rational writing on the despicable treatment of anybody not part of the company by Coca-Cola. Read more
Published on 26 May 2009 by J. Driscoll
Read it and weep
I read this book while on holiday in India and it made for some very interesting discussions with my husband. Read more
Published on 16 Feb 2009 by Rabbit Face
A spoonful of medicine to help the sugar go down
Once a political stand up, Mark Thomas has taken his unusual research methodology from the arms trade to the world of "sparkling beverages" in this, his second full length... Read more
Published on 20 Jan 2009 by A. Marczak
An expose of globalisation, as much as a book about Coke
I've always liked Mark Thomas' brand of protest politics, investigative journalism and stand-up comedy, so I was interested to see he has taken on the mighty Coca Cola empire. Read more
Published on 4 Nov 2008 by Jeremy Williams
problems of sugary caramel water
Belching Out the Devil: Global Adventures with Coca-Cola
The author offers a honest and unbiased account of a journey across the globe to find the truth behind... Read more
The author offers a honest and unbiased account of a journey across the globe to find the truth behind... Read more
Published on 3 Oct 2008 by Ms. A. Francis
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