Once a political stand up, Mark Thomas has taken his unusual research methodology from the arms trade to the world of "sparkling beverages" in this, his second full length book.
Those, who are expecting to read about political hi-jinx in the style of his mass lone demonstrations or pretending to be a PR firm for arms dealers, will find that the style of attack has become far more direct. Thomas takes the fight directly to The Coca Cola Company, and does not try to disguise it.
The mood is fairly bleak, and it remains that way throughout the book. There are funny passages describing his experiences of airport terminals and strange rituals, but this is not a book to laugh at.
This is a book that documents injustices handed out to workers in Colombia, India and El Salvador, and sees how Coca Cola has even managed to become part of a religion.
Whilst you'd expect the anti-Coke message to power through, this is a far more measured appraisal, compared to the pure hatred levelled at arms dealers. The Coke PR Machine occasionally has the answers, but they are often far from satisfactory.
If I were to level one criticism at this book - the spelling and grammar were all over the place. Did I get a duff copy, has anyone else noticed there are errors in every chapter?
That said, this is a a must read for those who want to know what the "sparkling beverage" industry is really responsible for.