I set about this book with a little trepidation, not quite sure what it would be about and how it would be presented. The title does not necessarily inspire. But it is majestic - beautifully written, and an exemplar of an academic ethnography that is completely accessible to the non-academic reader. It is, in some ways, a formal study of identity that will add very positively to the literature on that theme, but it is also an engaging story of small-town Danish life - it is based on a study of Skive, in Jutland, Denmark - and the host of paradoxes within that, in relation to wider, national and European issues. Richard Jenkins debates EU membership, questions of immigration, nationalism (especially in relation to the Danes' celebration of their flag) and multicultural, amongst many other things. I admit to knowing something about Denmark and having an interest in the specifics of that country, so it may not prove quite so engaging for other readers. But, for me, I was gripped and could not put it down.