Behind the Cloud and over 2 million other books are available for Amazon Kindle . Learn more
FREE Delivery in the UK.
In stock.
Dispatched from and sold by Amazon.
Gift-wrap available.
Quantity:1
Behind the Cloud: The Unt... has been added to your Basket
+ £2.80 UK delivery
Used: Very Good | Details
Sold by Booty
Condition: Used: Very Good
Comment: Excellent condition. Rapid dispatch from UK mainland. See my feedback!
Trade in your item
Get a £1.21
Gift Card.
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company and Revolutionized an Industry Hardcover – 29 Oct 2009


See all 4 formats and editions Hide other formats and editions
Amazon Price New from Used from
Kindle Edition
"Please retry"
Hardcover
"Please retry"
£18.99
£9.99 £8.20

Frequently Bought Together

Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company and Revolutionized an Industry + Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)
Price For Both: £32.58

Buy the selected items together


Trade In this Item for up to £1.21
Trade in Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company and Revolutionized an Industry for an Amazon Gift Card of up to £1.21, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Learn more

Product details

  • Hardcover: 304 pages
  • Publisher: John Wiley & Sons; 1 edition (29 Oct. 2009)
  • Language: English
  • ISBN-10: 0470521163
  • ISBN-13: 978-0470521168
  • Product Dimensions: 16 x 2.5 x 23.6 cm
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Bestsellers Rank: 64,316 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Authors

Discover books, learn about writers, and more.

Product Description

From the Inside Flap

How did salesforce.com grow from a start–up in a rented apartment into the world′s fastest growing software company in less than a decade?

For the first time, Marc Benioff, the visionary founder, chairman, and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dot–com implosion of 2001, but also went on to define itself as the leader of the cloud computing revolution and spark a 46 billion–dollar industry, Benioff′s story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate.

In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish. Benioff shows how salesforce.com pioneered a simple idea (delivering business applications as a service over the Internet) to change the way all businesses use software applications and, ultimately, change the way the software industry works.

With Marc Benioff′s candid, unconventional advice and unusual call–out lessons from the Salesforce.com Playbook including Benioff′s proprietary management tool, V2MOM any business can go against the grain, rapidly change the game, and learn how to achieve lasting success.

From the Back Cover

Praise for Behind the Cloud

"Salesforce.com and Google share a vision for how the cloud will revolutionize computing. Behind the Cloud gives us a rare glimpse at the development of one of the most important trends in business today." Eric Schmidt, CEO, Google

"In Behind the Cloud, Marc Benioff takes us through the ups and downs of building one of the most extraordinary businesses of our time and reveals the tactics that gave salesforce.com its amazing edge. This book will show you how to focus your vision, think differently, align your organization and transform your business and your life." Anthony Robbins, author, Awaken the Giant Within and Unlimited Power

"Reading this book, I laughed out loud many times as Marc told his story, a story of great ideas, thunder–stealing pranks, and a world consciousness that is at the heart of salesforce.com." Neil Young

"Reading, but also afterwards, practicing the 111 plays described by Marc Benioff opens the door for entrepreneurial success much better than any MBA program." Klaus Schwab, founder, World Economic Forum, and cofounder, Schwab Foundation for Social Entrepreneurship

"Cisco and salesforce.com share a vision of how the network is the platform to transform business. In his book, Benioff outlines how salesforce.com has used cloud computing to disrupt and reshape the enterprise software space. It is clear that we are just beginning to understand the potential of networked business and the future benefits and productivity gains of the next phase of the Internet." John Chambers, chairman and CEO, Cisco

"Behind the Cloud demonstrates what happens when companies act as good citizens. Everyone from employees to shareholders to the community wins. Get ready to be inspired and make a difference." Charles Moore, executive director, Committee EncouragingCorporate Philanthropy


Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Search inside this book:

Customer Reviews

4.8 out of 5 stars
Share your thoughts with other customers

Most Helpful Customer Reviews

10 of 11 people found the following review helpful By P. Cheesbrough on 3 Nov. 2009
Format: Hardcover
I couldn't put this book down when I began to read it. Not only does it give you the background to one of technology's modern day pioneers but it provides it in a format that is easy to digest and remember. It covers 111 of the key points that has helped to make Salesforce.com the $1bn company that it is today, and it provides unique insights into the early days of such a groundbreaking organisation, which ended up disrupting the entire software industry and went on to create a marketplace in it's own right - Software as a Service.

What strikes you is the bold approach they took to marketing and promotion during the early days - striking out to hit the lead players at the time and aiming high. Whilst doing this, they also embedded philanthropy into the culture and DNA of the company - creating the 1:1:1 model, which Google eventually adopted.

The book will give you ideas about everything from management styles through to product development techniques. Well worth reading, especially if you work in technology but also useful if you're interested in entrepreneurship and product development. A must read!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By Robert Morris TOP 500 REVIEWER on 3 Mar. 2014
Format: Hardcover
It's always interesting as well as instructive to learn how a company such as Salesforce.com created a new industry (i.e. cloud computing), helped to make its customers successful, and established itself as a market leader while growing -- in less than a decade -- "from a simple idea to a public company with more than a billion dollars in revenue."

Marc Benioff offers 111 "plays" within nine "Parts" and then "The Final Play." The information, insights, and counsel are based on what he has learned thus far, especially during the years he has served as chairman and CEO of Salesfgorce.com. More specifically, HOW to achieve these strategic objectives:

o Turn a simple idea into a high-growth and profitable company
o Cut through the noise and pitch the bigger picture
o Use events to build buzz and drive business
o Energize customers into a multi-member sales team
Note: To create what Ben McConnell and Jackie Huba characterize as "customer evangelists"
o Develop products that users love
o Make a company about more, much more than the bottom line
o Launch a product and it introduce a business model to new markets
o Raise capital and create a return without compromising organizational and individual integrity
o Create proper alignment -- the key to organizational success
Note: Benioff introduces V2MOM (vision, values, methods, obstacles, and measures), "an exercise in awareness in which the result is total alignment.

Benioff would be the first to point out that attempting to adopt all of Salesforce.com's strategies, tactics, and models would be a fool's errand.
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By Rolf Dobelli TOP 1000 REVIEWER on 16 Aug. 2010
Format: Hardcover
Salesforce redefined customer relationship management (CRM) applications - and the entire enterprise application industry - for the 21st century. The forward-looking company provides businesses with software in a remarkably efficient manner: online, "without the complexities of installation, maintenance and constant upgrades." In this book, Salesforce founder and CEO Marc Benioff and journalist Carlye Adler tell the absorbing, often quirky, Salesforce story, from start-up to global expansion and beyond. Even better, they break this singular tale down into a series of discrete, highly valuable business lessons. getAbstract agrees with Dell founder Michael Dell that Benioff and Adler's new volume is "the playbook for Enterprise 2.0." Entrepreneurs and business leaders can learn much from this instructive company history.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Hardcover Verified Purchase
Reading this book is a lot like going back to the heady days of the dotcom boom where stupid money, smugness and arrogance abounded. Fair enough in some ways as that's when salesforce.com started. I simply think that for anyone starting out now without a lot of money to invest much of the advice becomes irrelevant. When you consider the dropped in cliches of swimming with dolphins, indian sabbaticals and gurus, dalai lama meeting etc it's all a bit nauseating.

Cloud computing these days is a much more modest affair to get started on so much of the advice there is very dated.

That said the more down to earth bits of advice are useful, so it's not all bad.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Hardcover Verified Purchase
Still only half way through and cannot put it down .... best business book i have ever read, 99% of them i never get past the 1st chapter, they gather dust on the great bookshelf in the sky. If you work in tech then this is a must read, if you have worked in a start up and a tech giant this will take you on a personal journey. If you have done one or the other, then its invaluable insight into the contrast between both worlds. If you don't work in the industry then welcome to the insane world of tech ....
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
By Jean on 15 April 2012
Format: Hardcover
This is the story of how salesforce.com when from idea to world beating business, changing the software industry for ever. A great David and Goliath story, with victory of simple over complex, where expensive isn't necessarily better. A fascinating tale of the secrets of success, from guerilla marketing tactics to super-fast expansion at the same time as Dot.Com was bombing. If you want an energetic read, with practical advice for those in the software industry, or indeed any industry, this is worth a go.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again


Feedback