From the Inside Flap
How did salesforce.com grow from a start–up in a rentedapartment into the world′s fastest growing software company in lessthan a decade?
For the first time, Marc Benioff, the visionary founder,chairman, and CEO of salesforce.com, tells how he and his teamcreated and used new business, technology, and philanthropic modelstailored to this time of extraordinary change. Showing howsalesforce.com not only survived the dot–com implosion of 2001, butalso went on to define itself as the leader of the cloud computingrevolution and spark a 46 billion–dollar industry, Benioff′s storywill help business leaders and entrepreneurs stand out, innovatebetter, and grow faster in any economic climate.
In Behind the Cloud, Benioff shares the strategies that haveinspired employees, turned customers into evangelists, leveraged anecosystem of partners, and allowed innovation to flourish. Benioffshows how salesforce.com pioneered a simple idea (deliveringbusiness applications as a service over the Internet) to change theway all businesses use software applications and, ultimately,change the way the software industry works.
With Marc Benioff′s candid, unconventional advice and unusualcall–out lessons from the Salesforce.com Playbook includingBenioff′s proprietary management tool, V2MOM any business cango against the grain, rapidly change the game, and learn how toachieve lasting success.
From the Back Cover
Praise for Behind the Cloud
"Salesforce.com and Google share a vision for how the cloud willrevolutionize computing. Behind the Cloud gives us a rare glimpseat the development of one of the most important trends in businesstoday." Eric Schmidt, CEO, Google
"In Behind the Cloud, Marc Benioff takes us through the ups anddowns of building one of the most extraordinary businesses of ourtime and reveals the tactics that gave salesforce.com its amazingedge. This book will show you how to focus your vision, thinkdifferently, align your organization and transform yourbusiness and your life." Anthony Robbins, author, Awaken theGiant Within and Unlimited Power
"Reading this book, I laughed out loud many times as Marc toldhis story, a story of great ideas, thunder–stealing pranks, and aworld consciousness that is at the heart ofsalesforce.com." Neil Young
"Reading, but also afterwards, practicing the 111 playsdescribed by Marc Benioff opens the door for entrepreneurialsuccess much better than any MBA program." Klaus Schwab,founder, World Economic Forum, and cofounder, Schwab Foundation forSocial Entrepreneurship
"Cisco and salesforce.com share a vision of how the network isthe platform to transform business. In his book, Benioff outlineshow salesforce.com has used cloud computing to disrupt and reshapethe enterprise software space. It is clear that we are justbeginning to understand the potential of networked business and thefuture benefits and productivity gains of the next phase of theInternet." John Chambers, chairman and CEO, Cisco
"Behind the Cloud demonstrates what happens when companies actas good citizens. Everyone from employees to shareholders tothe community wins. Get ready to be inspired and make adifference." Charles Moore, executive director, CommitteeEncouragingCorporate Philanthropy