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Product Description
Product Description
A complete framework for applications of behavioral finance in private banking, Behavioural Finance for Private Banking considers client needs specific to private banking like personal circumstances, objectives, and attitude to risk. This book includes the theoretical foundations of investment decision–making, an introduction to behavioral biases, an explanation of cultural differences in global business, a guide to asset allocation over the life cycle of the investment, and several case studies to illustrate how can be applied. A must–read for anyone in private banking, this book demonstrates how to satisfy client needs.
From the Inside Flap
"Behavioural Finance for Private Banking is true to its title. The book contains a wealth of practical advice to help private bankers make effective use of behavioural finance. After providing a rigorous introduction to key psychological concepts, the book offers a series of concrete steps private bankers can follow to help their clients make sensible investment decisions––decisions which reflect clients’ individual psychological traits. The impact of this book on private banking will be significant and long–lasting."
—Hersh Shefrin, author of Beyond Greed and Fear and A Behavioral Approach to Asset Pricing
—Hersh Shefrin, author of Beyond Greed and Fear and A Behavioral Approach to Asset Pricing
Inside This Book
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Customer Reviews
Most Helpful Customer Reviews
Format:Hardcover
The book is a great guide for applying behavioural finance in practical client advising. It combines insights from decision theory, portfolio theory and behavioural finance to derive scientifically-founded solutions for client advising. The book style combines explanations, practical examples and case studies. "Math boxes" set out the mathematical foundations of selected theories and examples. It is perfectly possible to skip the math boxes and still follow the main arguments of the book, which increases the book's appeal for practitioners.
0 of 1 people found the following review helpful
Format:Hardcover
I purchased this book to get an overview of behavioural finance in order to better profile clients, but I didnt expect that I needed a PhD in Finance to understand the concepts. The authors go into way too much theory which is targetted at expert finance mathematicians. I follow the CFA program but that is not enough to understand some of the mathematics in this book. I skipped most of the book to get to the parts that really we interesting, because there are sections of relevance to bahavioural finance.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
1 review
2 of 2 people found the following review helpful
Excellent Guide
8 Dec 2009
Format:Hardcover
Great book. It combines insights from decision theory, portfolio theory and behavioural finance to derive scientifically-founded solutions. The book combines explanations, practical examples and case studies. "Math boxes" are used to set out the mathematical foundations of selected theories and examples. The book is very readable and therefore recommended for practioners (the main arguments of the book can easily be followed without advanced mathematical skills).
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