Behaviour, Economics et al.

A Listmania! list by Antonio Sotomayor (Madrid, Spain)
 
Influence: Science and Practice
1.  Influence: Science and Practice by Robert B. Cialdini
The list author says:
  "It's the second time I read this book, and I bet there will be a third! Very easy to read and a great analysis about "why the heck have I said yes again when I wanted to say no"!"
Used & New from: 7.13
1.0 out of 5 stars  See all reviews (1 customer review) | 1 customer discussion

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The Black Swan: The Impact of the Highly Improbable
2.  The Black Swan: The Impact of the Highly Improbable by Nassim Nicholas Taleb
The list author says:
  "An absolute great "opposite thinking" book. Sometimes dense, mostly entertaining and always enlightening! Another way to see the world and make fun of the prediction gurus!"
Used & New from: 0.61
3.3 out of 5 stars  See all reviews (235 customer reviews) | 1 customer discussion

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The World is Flat: The Globalized World in the Twenty-first Century
3.  The World is Flat: The Globalized World in the Twenty-first Century by Thomas L. Friedman
The list author says:
  "This book is a fantastic, really fun and well written piece of mastery in globalization and international economy (by the way: in this sentence "international" is a pleonasm! :)"
7.62   Used & New from: 0.01
3.6 out of 5 stars  See all reviews (36 customer reviews)

Morphology of the Folk Tale (Bibliographical and Special)
4.  Morphology of the Folk Tale (Bibliographical and Special) by V.IA. Propp
The list author says:
  "To persuade you need a good story. To get a good story you need to know the stuff good stories are made of."
13.99   Used & New from: 4.19
4.7 out of 5 stars  See all reviews (3 customer reviews)

Predictably Irrational: The Hidden Forces that Shape Our Decisions
5.  Predictably Irrational: The Hidden Forces that Shape Our Decisions by Dan Ariely
The list author says:
  "A comprehensive study about why you cannot separate behaviour from economics."
6.20   Used & New from: 1.89
4.2 out of 5 stars  See all reviews (146 customer reviews)

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Antonio Sotomayor (Madrid, Spain)
Qualifications: Systems Architect
Last updated: 29/12/2009
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