Beer School: Bottling Success at the Brooklyn Brewery
and over one million other books are available for Amazon Kindle .
Learn more
| |||||||||||||||||||||||||
 Trade In this Item for up to £1.50
Trade in Beer School: Bottling Success at the Brooklyn Brewery for an Amazon.co.uk gift card of up to £1.50, which you can then spend on millions of items across the site. Plus, get an extra £5 when you trade in books worth £10 or more until June 30, 2012. Trade-in values may vary (terms apply). Find more products eligible for trade-in.
|
Frequently Bought Together
Product details
|
More About the Author
Product Description
Review
"This gripping and lighthearted read charts their successes and failures and leaves you thirty for more." (Sainsbury′s Magazine, September 2009)
Product Description
What do you get when you cross a journalist and a banker? A brewery, of course.
"A great city should have great beer. New York finally has, thanks to Brooklyn. Steve Hindy and Tom Potter provided it. Beer School explains how they did it: their mistakes as well as their triumphs. Steve writes with a journalist′s skepticism–as though he has forgotten that he is reporting on himself. Tom is even less forgiving–he′s a banker, after all. The inside story reads at times like a cautionary tale, but it is an account of a great and welcome achievement."
—Michael Jackson, The Beer Hunter(r)
"An accessible and insightful case study with terrific insight for aspiring entrepreneurs. And if that′s not enough, it is all about beer!"
—Professor Murray Low, Executive Director, Lang Center for Entrepreneurship, Columbia Business School
"Great lessons on what every first–time entrepreneur will experience. Being down the block from the Brooklyn Brewery, I had firsthand witness to their positive impact on our community. I give Steve and Tom′s book an A++!"
—Norm Brodsky, Senior Contributing Editor, Inc. magazine
"Beer School is a useful and entertaining book. In essence, this is the story of starting a beer business from scratch in New York City. The product is one readers can relate to, and the market is as tough as they get. What a fun challenge! The book can help not only those entrepreneurs who are starting a business but also those trying to grow one once it is established. Steve and Tom write with enthusiasm and insight about building their business. It is clear that they learned a lot along the way. Readers can learn from these lessons too."
—Michael Preston, Adjunct Professor, Lang Center for Entrepreneurship, Columbia Business School, and coauthor, The Road to Success: How to Manage Growth
"Although we (thankfully!) never had to deal with the Mob, being held up at gunpoint, or having our beer and equipment ripped off, we definitely identified with the challenges faced in those early days of cobbling a brewery together. The revealing story Steve and Tom tell about two partners entering a business out of passion, in an industry they knew little about, being seriously undercapitalized, with an overly naive business plan, and their ultimate success, is an inspiring tale."
—Ken Grossman, founder, Sierra Nevada Brewing Co.
Inside This Book
(Learn More)
Browse and search another edition of this book.
Browse and search another edition of this book.
First Sentence
My head was thumping and I was drenched in sweat when I was jolted awake on a fresh sunny morning in May 1984 by the blasts of two mortar shells in the parking lot outside my second-floor room at the Alexander Hotel in East Beirut. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
My head was thumping and I was drenched in sweat when I was jolted awake on a fresh sunny morning in May 1984 by the blasts of two mortar shells in the parking lot outside my second-floor room at the Alexander Hotel in East Beirut. Read the first page
Explore More
Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Suggested Tags from Similar Products(What's this?)Be the first one to add a relevant tag (keyword that's strongly related to this product)
|
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
There are no customer reviews yet on Amazon.co.uk.
5 star
4 star
3 star
2 star
1 star
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
56 reviews
34 of 35 people found the following review helpful
A fascinating story of triumph and trials...
8 Feb 2007
Format:Paperback
Just from a title perspective, this book was too good to pass up... Beer School: Bottling Success at the Brooklyn Brewery by Steve Hindy and Tom Potter. But even better, the book delivers the goods on a number of levels. One of the most enjoyable business book reads I've had in awhile...
Contents: Steve Tells How Choosing a Partner Is Like a Second Marriage; Steve Discusses the Importance of Building a Solid Team; Tom Talks about Creating the Business Plan - A Money-Raising Tool and More; Tom Asks, "What's the True Mission of the Business?"; Steve Discusses the Keys to Successfully Motivating Employees; Tom Tells the Story of Their Dot-Com Revolution - Fishing for Finance and Failing; Steve Talks about Building a Brewery in Brooklyn; Steve Discusses Publicity - The Press Wants You!; Steve Reveals How the Revolution Kills Its Leaders First; Tom Talks about Cashing Out and Reinventing the Business, Again; Tom Wants to Know If You Have What It Takes; Timeline; Index
Hindy was a foreign correspondent for a news agency, and Potter was an executive at a bank, but both felt as if they wanted to do something different in their lives. Their love of home-brew beer gave Hindy the idea of starting a brewery in their hometown of Brooklyn, a city rich with brewery history. Potter was less convinced about the whole project until he visited a homebrewer's convention in 1986. This was right at the start of the microbrew phenomenon, and they decided to seriously pursue their dream. The book chronicles their work from 1986 through 2005, while also distilling what they learned about entrepreneurship along the way. And since this is beer "school", each chapter ends with them giving themselves a grade on how they did in that particular area. Unlike many business books that make the principals all-knowning and omniscient, Hindy and Potter are brutally honest about what worked and what didn't, where they were skillful and where they got lucky. It's a fascinating read, both for the brewery story and for the business insights.
There aren't too many business books with stories about being robbed at gunpoint of $30000, visiting a metal fencing operation to get a fork-lift battery charger back, and getting a visit from organized crime and union leadership, intent on getting a piece of their business. Even if you dropped the business lessons, the narrative of the Brooklyn Brewery would be enough to make this a recommended read. When you add in the small business information, this becomes a must-read for anyone dreaming of starting their own business. And if you're already interested in homebrewing or microbrews, then this book will probably end up being read in a single sitting.
An excellent read on a number of levels...
Contents: Steve Tells How Choosing a Partner Is Like a Second Marriage; Steve Discusses the Importance of Building a Solid Team; Tom Talks about Creating the Business Plan - A Money-Raising Tool and More; Tom Asks, "What's the True Mission of the Business?"; Steve Discusses the Keys to Successfully Motivating Employees; Tom Tells the Story of Their Dot-Com Revolution - Fishing for Finance and Failing; Steve Talks about Building a Brewery in Brooklyn; Steve Discusses Publicity - The Press Wants You!; Steve Reveals How the Revolution Kills Its Leaders First; Tom Talks about Cashing Out and Reinventing the Business, Again; Tom Wants to Know If You Have What It Takes; Timeline; Index
Hindy was a foreign correspondent for a news agency, and Potter was an executive at a bank, but both felt as if they wanted to do something different in their lives. Their love of home-brew beer gave Hindy the idea of starting a brewery in their hometown of Brooklyn, a city rich with brewery history. Potter was less convinced about the whole project until he visited a homebrewer's convention in 1986. This was right at the start of the microbrew phenomenon, and they decided to seriously pursue their dream. The book chronicles their work from 1986 through 2005, while also distilling what they learned about entrepreneurship along the way. And since this is beer "school", each chapter ends with them giving themselves a grade on how they did in that particular area. Unlike many business books that make the principals all-knowning and omniscient, Hindy and Potter are brutally honest about what worked and what didn't, where they were skillful and where they got lucky. It's a fascinating read, both for the brewery story and for the business insights.
There aren't too many business books with stories about being robbed at gunpoint of $30000, visiting a metal fencing operation to get a fork-lift battery charger back, and getting a visit from organized crime and union leadership, intent on getting a piece of their business. Even if you dropped the business lessons, the narrative of the Brooklyn Brewery would be enough to make this a recommended read. When you add in the small business information, this becomes a must-read for anyone dreaming of starting their own business. And if you're already interested in homebrewing or microbrews, then this book will probably end up being read in a single sitting.
An excellent read on a number of levels...
11 of 11 people found the following review helpful
Useful Resource, Highly Entertaining
19 July 2006
Format:Hardcover
When I found out about Beer School and its topic I knew that I had to read it. First off, I'm a homebrewer and beer geek and I've seen a number of my friends leave successful, conventional careers to take a gamble with their dreams working with beer. Secondly, I'm an entrepreneur who started a business 15 years ago (not in the beer business), which, thankfully, turned out to be successful. And thirdly, I live in New York City and I'm a big fan of all things Brooklyn, especially the Brooklyn Brewery!
Beer School is a fast read, thanks to plenty of intriguing, amusing anecdotes that explain how this start up went from a simple idea to a major success, with the all-important countless pains, trials and tribulations in between.
I honestly didn't expect to learn anything new from the book, since I had already started a business. And I've followed the progess of and have been a supporter of Brooklyn Brewery since I moved to NYC in the early 90s. I was wrong. Not only did I pick up a lot of interesting business lessons, I sharpened my historical knowledge of the Brewery, which was, to my surprise, full of gaps.
I find that life experience is the best teacher. Beer School is one of the essential text books for a degree in entrepreneurship from the university of life, as it draws on the real life successes, failures and mixed results of two regular guys who had a dream to build a great brewery.
You don't need to be starting a business to get something out of Beer School. It's a damn good read, for the sake of entertainment alone! The stories of their run in with the mob, their chutzpah in getting a hot shot designer to work with them, their admirable philosophy of worker equity - there are plenty of fun, funny and revealing stories throughout the book.
Certainly for those interested in starting a business or interested in the beer business at all, it's a must read. Oh, and their beer ain't half bad, either!
Beer School is a fast read, thanks to plenty of intriguing, amusing anecdotes that explain how this start up went from a simple idea to a major success, with the all-important countless pains, trials and tribulations in between.
I honestly didn't expect to learn anything new from the book, since I had already started a business. And I've followed the progess of and have been a supporter of Brooklyn Brewery since I moved to NYC in the early 90s. I was wrong. Not only did I pick up a lot of interesting business lessons, I sharpened my historical knowledge of the Brewery, which was, to my surprise, full of gaps.
I find that life experience is the best teacher. Beer School is one of the essential text books for a degree in entrepreneurship from the university of life, as it draws on the real life successes, failures and mixed results of two regular guys who had a dream to build a great brewery.
You don't need to be starting a business to get something out of Beer School. It's a damn good read, for the sake of entertainment alone! The stories of their run in with the mob, their chutzpah in getting a hot shot designer to work with them, their admirable philosophy of worker equity - there are plenty of fun, funny and revealing stories throughout the book.
Certainly for those interested in starting a business or interested in the beer business at all, it's a must read. Oh, and their beer ain't half bad, either!
12 of 13 people found the following review helpful
A very good read
5 Jun 2007
Format:Hardcover
By nature, I am not a "reader"... I have a large stack of books that I've picked up over the years to pacify me while traveling. Most still have their respective airline ticket stubs safely marking the spot where I left off reading. So yes, it's a tad ironic that I'm now leaving a book review here... However, I read this cover-to-cover in two (long) evenings (that alone will tell anyone that knows me that this was a really good book!) so I'm at least qualified to comment on THIS one.
I've homebrewed for a couple of years and am in the early stages of investigating the feasibility of trying to make a living out of brewing. The story in the book really struck close to home for me... My potential partner and I work in fields that really couldn't be further from the brewing industry, much like the authors. While I know that the odds are against us, it was refreshing to read a story of someone that took a swing at it and hit a home run.
The book is by no means a step-by-step business plan for starting a brewery. It is much more a story of the trials and tribulations that faced them as they progressed from a crazy dream to a crazy success. It's a story about partnership. It's a story about taking a leap of faith. So don't purchase it expecting a step-by-step recipe for you to go out and quit your day job, but do purchase it and expect a general high-level look at starting a brewery, some good general business ideas that you may not have thought of, and a good story to tie it all together.
I found it to be a very honest, open story... The authors take turns writing chapters, and there were at least a couple of times that they were so honest that I caught myself thinking "Jeez, I'm pretty sure that the other guy's going to read this... Are you sure you wanted to say that?!" As you progress through the book though, you learn that this is just the relationship that they've built over the years... Very honest and open with one another whether it is good news or bad. I think that reading about the partnership was really one of the biggest take-aways that I got out of the book, but it certainly has more to offer than that.
In summary, I really enjoyed this book and would have no issues whatsoever giving it a very high recommendation for anyone that is considering starting ANY new business, brewery or not.
I've homebrewed for a couple of years and am in the early stages of investigating the feasibility of trying to make a living out of brewing. The story in the book really struck close to home for me... My potential partner and I work in fields that really couldn't be further from the brewing industry, much like the authors. While I know that the odds are against us, it was refreshing to read a story of someone that took a swing at it and hit a home run.
The book is by no means a step-by-step business plan for starting a brewery. It is much more a story of the trials and tribulations that faced them as they progressed from a crazy dream to a crazy success. It's a story about partnership. It's a story about taking a leap of faith. So don't purchase it expecting a step-by-step recipe for you to go out and quit your day job, but do purchase it and expect a general high-level look at starting a brewery, some good general business ideas that you may not have thought of, and a good story to tie it all together.
I found it to be a very honest, open story... The authors take turns writing chapters, and there were at least a couple of times that they were so honest that I caught myself thinking "Jeez, I'm pretty sure that the other guy's going to read this... Are you sure you wanted to say that?!" As you progress through the book though, you learn that this is just the relationship that they've built over the years... Very honest and open with one another whether it is good news or bad. I think that reading about the partnership was really one of the biggest take-aways that I got out of the book, but it certainly has more to offer than that.
In summary, I really enjoyed this book and would have no issues whatsoever giving it a very high recommendation for anyone that is considering starting ANY new business, brewery or not.
Were these reviews helpful?
Let us know
Customer Discussions
|
This product's forum
Active discussions in related forums
Search Customer Discussions
|
Related forums
|
Listmania!
Look for similar items by category
- Books > Business, Finance & Law > Biographies & Histories > Business & Economic History
- Books > Business, Finance & Law > Biographies & Histories > Company Histories
- Books > Business, Finance & Law > Economics
- Books > Business, Finance & Law > Management
- Books > Business, Finance & Law > Small Business & Entrepreneurship > Entrepreneurship
- Books > Food & Drink > Drinks & Beverages > Beer
- Books > Science & Nature > Food & Farming > Food Science
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
|
