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Becoming Human by Design [Paperback]

Tony Fry

RRP: 17.99
Price: 15.29 & FREE Delivery in the UK. Details
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Book Description

1 Oct 2012
The last in Tony Fry's celebrated trilogy of books continues his radical rethinking of design. Becoming Human by Design's provocative argument presents a revised reading of human 'evolution' centred on ontological design.

Examining the relation of design to the nature of the human species - where the species came from, how it was created, what it became and its likely future - Fry asserts that current biological and social models of evolution are an insufficient explanation of how 'we humans' became what we are.

Making a case for ontological design as an evolutionary agency, the book posits the relation between the formation of the world of human fabrication and the making of mankind itself as indivisible. It also functions as a provocation to rethink the fate of Homo sapiens, recognising that all species are finite and that the fate of humankind turns on a fundamental Darwinian principle - adapt or die. Fry considers the nature of adaptation, arguing that it will depend on an ability to think and design in new ways.

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Becoming Human by Design + Design as Politics + Design Futuring: Sustainability, Ethics and New Practice
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Review

Timely, urgent and deserving of attention. -- Peter Buchanan The Architectural Review

About the Author

Tony Fry is Director of the sustainment consultancy Team D/E/S and Professor of Design, Griffith University, Queensland College of Art. He is also author of Design Futuring: Sustainability, Ethics and New Practice (Berg, 2008) and Design as Politics (Berg, 2010).

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Amazon.com: 3.0 out of 5 stars  2 reviews
4.0 out of 5 stars Thoughtful 13 Feb 2014
By Shannon Carrier - Published on Amazon.com
Format:Paperback
After meeting Tony Fry in person and discussing his views, the book really did become a thought-provoking view on the concept humanity. While it may be a tough read for some, I feel like it gave me motivation to discover for myself an ontological transformation.
0 of 1 people found the following review helpful
2.0 out of 5 stars So many words in service of a few interesting ideas. 8 Jan 2014
By Dave Carter - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
That's it really, the thesis isn't strong or interesting enough to sustain the length of the book. What would have been some very interesting short papers is labored into a superfluous polemic.
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