The subtitle of this book says it all: Your words in print and your name in lights.
In this book the author pays much attention to how you can make a name as a writer, before you've written a book. She suggests writing a blog or publishing a zine, and 'become a brazen self-promoter'.
I sort of understand what she means, but before I read this book I had never heard of a zine (and I still have to see the first one).
There are some nice tips about writing and finding time to write, and how to deal with people who are negative about your writing.
She has also interviewed a few published writers (among who, Dave Eggers and Ursula K. Le Guin).
As a whole, this was not the book for me. Maybe it was too much aimed at the American situation, or because I don't want to be published just for the sake of publication.
To be honest, I haven't completely finished it. The first 188 pages took me over 6 months to read. And I've skimmed the remaining 76 pages.
As said there are some good tips in this book, but they can also be found in other writing books, which also tell you how to develop characters, make up good plotlines, what to pay attention to when you re-write, etc.