- Paperback: 289 pages
- Publisher: Hartman Media (Jan 2002)
- Language English
- ISBN-10: 0970185804
- ISBN-13: 978-0970185808
- Product Dimensions: 22.9 x 15.5 x 2.3 cm
- Amazon Bestsellers Rank: 3,667,424 in Books (See Top 100 in Books)
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
4.9 out of 5 stars (26 customer reviews)
2 of 2 people found the following review helpful:
5.0 out of 5 stars
MOST INSIGHTFUL - BOTH PERSONALLY AND PROFESSIONALLY!!, 27 Aug 2003
By Mark MacVay M.D. - Published on Amazon.com
This review is from: Become the Brand of Choice: Make Your Name a Powerful Brand...and Earn Millions! (Paperback)
Written in a straight-forward and articulate fashion, Jason Hartman illustrates for us that the essence of success both in business and indeed in life, lies within each of us. Jason demonstrates his dynamic talent for communicating by utilizing many personal improvement tenants and then transforming these ideas into practical marketing and sales applications. Always striving to expand one's comfort zone and developing a code of ethics by which to live are only a few of his many insights on what is needed to become a success. He then takes these maxims and develops them into concrete marketing principles referencing both a variety of well known businesses as well as his own highly successful real estate company.So much more than many of those gimmicky how-to-get-rich books that are woefully short on substance, The Brand of Choice is a must read for those serious about taking their careers and their lives to the next level!
2 of 2 people found the following review helpful:
5.0 out of 5 stars
timely and insightful, 12 Aug 2003
By A Customer - Published on Amazon.com
This review is from: Become the Brand of Choice: Make Your Name a Powerful Brand...and Earn Millions! (Paperback)
I am the president and owner of a small computer chip design firm in Southern California. Due to the recent technology recession, business no longer came knocking and we had to start marketing. I came across Mr. Hartman's book quite by chance and was able to immediately apply Personal Branding techniques as we began our marketing program. I really APPRECIATE Jason sharing his insightfulness and his overall positive tone, which applies to beyond just business. The information is very timely for us and I use the book as a hand book for my marketing activities.
2 of 2 people found the following review helpful:
5.0 out of 5 stars
A New Sales and Marketing Twist!, 28 Nov 2002
By Rick Simoni - Published on Amazon.com
This review is from: Become the Brand of Choice: Make Your Name a Powerful Brand...and Earn Millions! (Paperback)
As a ten year Director of Sales Training for a major pharmaceutical company, I've probably seen every imaginable book, video and seminar on selling.First, this book is unique in that it recognizes a source of value, power and influence that is almost always ignored in most sales and marketing text, the individual.
In a very straightforward way, Mr. Hartman shows us exactly how to increase our value by thinking of ourselves as "brands". Brands that can be created and grown to increase their worth.
Mr. Hartman very readily shares his "secrets" and step-by-step plans to help us develop our own "personal brands".
I especially like this book because it was written by an author who has become highly successful by implementing his own advice.It is very obvious that Mr. Hartman is sharing information that he himself has tried and has found to work.
This book is full of great practical "personal branding" ideas and tips.
I would recommend a definite "add" to any sales and marketing collection!
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