An invaluable product. At first I thought it might too expensive to be worth my while, but not at all - it is fabulously well-designed and has transformed my experience of going out with my baby. I can now feed him whenever and wherever I like without resorting to sneaky feeds in toilets, buying coffees I didn't want, etc. Because with this product you can just park yourself anywhere and you get a relaxed feed without worrying about the material restricting the airflow around your baby or the material flapping off and exposing you (which was happening a lot with my colicky baby). Baby can look right up into my eyes while feeding and enjoy the privacy and intimacy. He loves the design, and stares at it for ages when I am using it as a sunshade on the pram - which, incidentally, it functions as very well, as the wired part keeps it positioned on the pram hood well except in strong winds.