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Still getting a visceral kick from the simple thrill of hearing their own amplified voices on tape, the members of L7 kick off their fifth album with a mike check-"Yo! Hello! Hey!"-followed by two ear-shattering screams. The Los Angeles quartet has always had a hard time being heard for exactly what they are: a great punk-metal band, as opposed to a great female punk-metal band. But the group doesn't waste any more time making that point on The Beauty Process: Triple Platinum than it has on its previous four albums, choosing instead to get right to the business of making your eardrums ring.
L7 suffered a key defection before this album when bassist/vocalist Jennifer Finch quit, frustrated perhaps by a decade of hard touring that has won a cult following and not much more. But guitarists/vocalists Donita Sparks and Suzi Gardner rose to the occasion with producer Rob Cavallo (Green Day, the Muffs). They tip the balance a bit more toward the metal end of the spectrum in terms of stomping rhythms and slower tempos (though not extraneous guitar solos), while excluding none of their usual so-stupid-they're-brilliant Ramones-style hooks. The subject matter will be familiar to fans: Sparks and Gardner bitch about loser boyfriends and other "Bad Things," celebrate their status as bad girls by jumping "Off the Wagon," show their romantic streak on the touching '50s-style "Moonshine," and paraphrase the voracious Iggy Poo on "I Need" and "Must Have More."
Sadly neglected in a pop landscape dominated by lightweights like Alanis Morrisette and Sheryl Crow, L7 can be forgiven for being bitter and questioning the IQ of the populace at large with a song called "The Masses Are Asses," especially because the moment is a fleeting one. Ultimately, the band is about partying hard and rocking yourself silly, and it's your loss if you decline their invitation. Jim Derogatis
CD Description
L7 has trimmed down to a trio for the presumptuously titledTHE BEAUTY PROCESS: TRIPLE PLATINUM, but it hasn't cut backon raw power. The album isn't likely to live up to either part of its title, but grunge-hungry fans aren't going to mind. With Greta Brinkman filling in on bass (Gail Greenwood ofBelly took over the bass role shortly after the album was finished), the buzzsaw guitar-rock of THE BEAUTY PROCESS solidifies L7's position as a female Helmet with hooks.
Singer-guitarists Donita Sparks and Suzi Gardner grind out a thunderous sound that gives weight and power to lyrics like "My piss is yellow/And the sky is blue". Even when the band switches gears for an acoustic tune like "Me, Myself & I", the only thing preventing it from going ballistic is the lack of amplification.