I wanted a small gift for a newborn, and thought of 'Peter Rabbit'. Initially I considered purchasing a book, but when I saw the toy 'Peter Rabbit' on Amazon & read the previous reviews about him, in this instance I went for the bunny. He arrived the day after I ordered him & plumped up as soon as I took him out of the packing. Standing about 30cm (approx 11 inches) from ear tip to toe tip, he is cute, cuddly & ideal for a new born, a child or a person 'young at heart'. Everything is soft, & his face is embroidered so no worries about anything coming off in a child's mouth. Reasonably priced, & looking as he does in his photo, I would recommend him to all.