This is not a traditional cookbook. Though it does have some recipes in it, most of the book is made up of gorgeous photos and clever ideas. As Hirsch notes, most people don't want to cook elaborate recipes in the mornings to take or send in a lunch box. Instead people assemble lunches. This book is packed with novel, clever, fun ideas that can be combined in endless combinations to make a delicious lunch.
The book is divided into a dozen or so sections. There are the expected lists of packing tips, suggested lunch gear, and pantry staples along with ideas for basics like chicken, seafood, and beef. But there are also whole categories that are terrifically creative and fresh. Breakfast for lunch? He suggests 14 different ideas -- most of which I've never seen before. In a salad rut? There are a dozen ideas for turning your favorite deli sandwiches into a creative salad. He also includes 30 easy dinner recipes and accompanies each with two ideas for turning the leftovers into a new lunch the next day. Killing two birds with one stone is A-OK with me.
If you're a parent looking to make the morning lunch packing routine go a little faster you should note that this is not a book filled entirely with "kid food". My boys are fairly adventurous eaters, but a lot of the recipes in this book would be a really tough sell with them. I would eat most of them happily. My kids? Not so much. Still, there are plenty of ideas for food that I think they would like, including: pizza sushi, peanut butter and pretzel sandwiches, and apples sauteed with brown sugar and butter and packed into a thermos to be eaten with freezer waffles. Yum!